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Pavel Kireyev

Biography

Pavel Kireyev was an Assistant Professor of Marketing at INSEAD. He conducts research with data-driven companies and studies innovative marketing technologies, platforms, and marketplaces. Prior to joining INSEAD, he led projects on the development of machine learning algorithms at a startup, formed partnerships with corporate artificial intelligence labs, and worked as a data scientist with large organizations in the US and Japan.

 

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Salamander NFTs

Marketing

NFTs as a Force for Good: The Savvy Salamanders

A. Rane, P. Kireyev

How a group of MBA students built a community of crypto pioneers and a unique approach to fundraising. 
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Responsibility

Should Firms Encourage Their Customers to Vaccinate?

P. Kireyev, V. Choudhary, Z. Liu

Private firms can boost their bottom line while promoting pro-social information.
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Marketing

How to Appease Your Customers After Your Algorithm Rejects Them

K. Wertenbroch, P. Kireyev, G. Tomaino

No one likes to hear “computer says no”. But there may be more ways to be transparent about algorithm-driven rejections than you think.
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Entrepreneurship

The Secret to Successful Crowdsourcing Contests? More Prizes

Your prize money goes further when it’s distributed among a larger group of winners.
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Entrepreneurship

A Start-up’s Evolution from AI Lab to AI Business

Pavel Kireyev

For Preferred Networks, building tech for self-driving cars and smart factories is the daily routine. One of its biggest opportunities is to devise a business model that complements its technology.
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Entrepreneurship

Meet the Algorithms Planning Your Next Online Purchase

Pavel Kireyev

AI and machine learning are changing global consumption habits, and companies are playing catch-up.