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Peggy J. Liu


Peggy J. Liu is the Ben L. Fryrear Chair in Marketing and Associate Professor of Business Administration at the University of Pittsburgh’s Joseph M. Katz Graduate School of Business. She studies the choices that people make for themselves and for other people, which shape their own and others’ health and social well-being.

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Healthy Eating Interventions That Work

P. Chandon, K. L. Haws, P. J. Liu

Mutually beneficial solutions for the food industry, health and the environment.


The Problem With Being Too Easy-going

A. Barasch, K. Woolley, P. J. Liu

Failure to express your preferences in everyday situations can make you seem less likeable and even slightly less human.