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Samir Nurmohamed

Biography

Samir Nurmohamed is an Associate Professor of Management at The Wharton School. His research focuses on how people endure, respond and persist when experiencing adversity at work.

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Strategy

How to Destigmatise Repulsive Products

S. Harrison, S. Nurmohamed

Entrepreneurs can leverage “dirty creativity” to pitch unusual products that consumers may find objectionable.