Samir Nurmohamed
Biography
Samir Nurmohamed is an Associate Professor of Management at The Wharton School. His research focuses on how people endure, respond and persist when experiencing adversity at work.
Latest posts
How to Destigmatise Repulsive Products
S. Harrison, S. Nurmohamed
Entrepreneurs can leverage “dirty creativity” to pitch unusual products that consumers may find objectionable.