
Seo Yeon Song
Biography
Jamie Seo Yeon Song is a PhD Student in Entrepreneurship and Family Enterprise at INSEAD.
Latest posts
Social Media Strategy for David and Goliath
Jamie Seoyeon Song & Martin Gargiulo
When leveraging online influence, the identity of your audience should dictate how you engage with them.
Competition in the Age of Amazon
Henrich Greve & Seo Yeon Song
Amazon’s dominance is changing the power structure of publishing – a pattern that may be borne out in several other industries.