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Seo Yeon Song


Jamie Seo Yeon Song is a PhD Student in Entrepreneurship and Family Enterprise at INSEAD.

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Social Media Strategy for David and Goliath

Jamie Seoyeon Song & Martin Gargiulo

When leveraging online influence, the identity of your audience should dictate how you engage with them.


Competition in the Age of Amazon

Henrich Greve & Seo Yeon Song

Amazon’s dominance is changing the power structure of publishing – a pattern that may be borne out in several other industries.