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Serguei Netessine


Serguei Netessine was the Timken Chaired Professor of Global Technology and Innovation at INSEAD. He is now a professor at the Wharton School. Prior to joining INSEAD in 2010, he was a faculty member at the Wharton School, University of Pennsylvania.

Prof. Netessine received BS/MS degrees in Computer Science and Electrical Engineering from Moscow Institute of Electronic Technology and, after working for Motorola and Lucent Technologies, he also received MS/Ph.D. degrees in Operations Management from the University of Rochester.  His current research focuses on business model innovation and operational excellence and he worked on these topics with numerous organisations including Federal Aviation Administration (USA), Lockheed Martin, Procter & Gamble, McDonald’s, Rolls Royce, Comcast, Expedia, ABB and US Air Force.  He serves on advisory boards of multiple startup companies and regularly speaks on Innovation and Entrepreneurship.

Professor Netessine has been the recipient of several teaching awards for delivering classes to MBA and Executive MBA students at the Wharton School and INSEAD, and he frequently teaches in Executive Education Programmes.  Aprolific academic writer, Professor Netessine holds senior editorial positions at several leading academic journals and he co-authored dozens of publications in prominent management journals, including Management Science, Operations Research, Harvard Business Review and other. His work has received extensive media coverage in CIO Magazine, the Economist, Forbes, Multichannel Merchant, New York Times, US News and Strategy & Business and other press.  He regularly blogs about innovation on and HBR Network.

His latest book "The Risk-Driven Business Model: Four Questions that will Define Your Company" is forthcoming with Harvard Business Press in 2014.
Read case studies by Serguei here.


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Leadership & Organisations

Workplace Excellence Can Be Contagious

Collective outcomes soar when top performers mingle with less adept colleagues.


Ad Hoc Promotions Can’t Buy Customer Loyalty

Jasjit Singh & Serguei Netessine

Short-term promotions disconnected from your overall strategy will not give your business a lasting lift.
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Economics & Finance

Is Fintech Here to Stay?

2015 was the best year for venture investment in US Fintech start-ups since 2000, with $21.6 billion invested, but the number of deals fell for the first time since 2009.
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Corporates and Start-ups: Engage or Else!

There have never been more ways for big companies and entrepreneurs to collaborate - and you’d be surprised at how common these unlikely pairings are becoming.


Carbon Pricing: Not Such a Clean Option

Carbon pricing has been hailed as the best way to bring down emissions and drive investment in cleaner technologies. New research suggests it could do just the opposite.


How the Lean Startup Approach Can Alleviate Poverty

Experimenting before plunging into major investments can pay off in the long run.
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