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Serguei Netessine


Serguei Netessine was the Timken Chaired Professor of Global Technology and Innovation at INSEAD. He is now Senior Vice Dean for Innovation and Global Initiatives and Professor at the Operations, Information and Decisions Department at the Wharton School, University of Pennsylvania.

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A Smarter Way to Design Business Strategies to Serve the Poor

I. Popescu, B.S. Uppari, S. Netessine, R. Clarke

With intelligent modelling, a little data can go a long way when it comes to predicting the performance of bottom-of-the-pyramid strategies.

Leadership & Organisations

Workplace Excellence Can Be Contagious

Collective outcomes soar when top performers mingle with less adept colleagues.


Ad Hoc Promotions Can’t Buy Customer Loyalty

Jasjit Singh & Serguei Netessine

Short-term promotions disconnected from your overall strategy will not give your business a lasting lift.
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Economics & Finance

Is Fintech Here to Stay?

2015 was the best year for venture investment in US Fintech start-ups since 2000, with $21.6 billion invested, but the number of deals fell for the first time since 2009.
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Corporates and Start-ups: Engage or Else!

There have never been more ways for big companies and entrepreneurs to collaborate - and you’d be surprised at how common these unlikely pairings are becoming.


Carbon Pricing: Not Such a Clean Option

Carbon pricing has been hailed as the best way to bring down emissions and drive investment in cleaner technologies. New research suggests it could do just the opposite.