So Yeon CHUN is an Associate Professor of Technology & Operations Management at INSEAD. Before joining INSEAD, she was a faculty member at Georgetown University in Washington, D.C. She holds a PhD in Operations Research and an MS in Applied Statistics from the School of Industrial and Systems Engineering at the Georgia Institute of Technology.
Professor Chun’s work integrates a wide range of data-driven inquiries, from evaluating the impact of strategic decisions to exploring the monetization of digital currencies and examining the interactions between human behavior and artificial intelligence. Her research addresses the future of work and devises strategies for retaining both customers and employees, highlighting the synergy between operations and marketing. Additionally, her expertise extends to pricing, revenue management, and risk management, with practical applications in sectors such as retail, transportation, finance, and hospitality.
Her interdisciplinary research has been published in prestigious outlets such as Harvard Business Review, Management Science, Operations Research, and Manufacturing and Service Operations Management. She currently serves as an Associate Editor for top academic journals and holds several industry patents in the fields of demand analysis and decision support systems.
At INSEAD, she has developed and taught a wide range of data and business analytics/AI courses to audiences with varied backgrounds for MIM, MBA, EMBA/EDP, and PhD programs. Her excellence in teaching has been recognized multiple times with the “Dean’s Commendation for Excellence in Teaching”. She is also serving on the Master in Business and Data Analytics governance committee and is directing the curriculum design for the specialized analytics degree program.
