Tamar Kreps Biography Tamar A. Kreps is an Assistant Professor of Management and Industrial Relations at the Shidler College of Business, University of Hawai‘i at Mānoa. View full profile. Latest posts Sort by Latest Popular Marketing When Feeling Good Feels Morally Wrong S. Lin, T. Reich, T. Kreps After witnessing human suffering, people believe it is more appropriate to prolong negative emotions than repair their mood.
