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Timo Vuori


Timo Vuori is an Assistant Professor of Strategic Management at Aalto University, Finland.

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Nokia’s Reinvention Was Emotionally Driven

Q. Huy, T. Vuori

No less than start-ups or SMEs, large organisations can accomplish a radical strategic shift – if they can regulate managers’ raw emotions in the aftermath of failure.


Who Killed Nokia? Nokia Did

Q. Huy, T. Vuori

Despite being an exemplar of strategic agility, the fearful emotional climate prevailing at Nokia during the rise of the iPhone froze coordination between top and middle managers terrified of losing status and resources from management. The company was wounded before the battle began.