V. (Paddy) Padmanabhan

V. “Paddy” Padmanabhan is the Unilever Professor of Marketing, INSEAD, Singapore.

Prior to joining INSEAD, he was John K. and Ellen A. Wallace Distinguished Professor of Marketing at Olin School of Business, Washington University and Associate Professor of Marketing and Fletcher Jones Faculty Fellow at the Graduate School of Business, Stanford University. He also served as Visiting Professor at the McDonough School of Business, Georgetown University, Kellogg Graduate School of Management, Northwestern University and INSEAD, Fontainebleau.

His current research focuses on the opportunities and challenges for businesses and leaders with regards to disruption, renewal and transformation. His previous research work ranged across areas such economic crises and their implications, the promise of emerging markets, distribution channels and supply chain management, services marketing and pricing. His research has received numerous awards including recognition in the Ten Most Influential Papers of Management Science’s First Fifty Years of Publication (1954-2004). He was awarded the Distinguished Alumni Award by The University of Texas at Dallas in April 2025.

He has advised, consulted, delivered executive education courses, and acted as an expert witness for companies ranging from multinationals (e.g., Hewlett Packard, Nokia, Syngenta, Coca-Cola, Deloitte, NTT DATA, Lufthansa, Suez, Continental, Target, Walmart, Westpac, Voith, OCBC, Old Mutual, TCS, Amundi, Aditya Birla, Mahindra & Mahindra, etc.) to start-ups (e.g., Intuit, CMGI, Emeritus, e2v, Overstone, Qboid, Str8bat, Gruve, etc.) across N. America, Europe and Asia-Pacific.