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V. (Paddy) Padmanabhan

Professor of Marketing


V. “Paddy” Padmanabhan is a Professor of Marketing and the Unilever Chaired Professor of Marketing at the INSEAD Asia campus.

Prior to joining INSEAD, Professor Padmanabhan was the John K. and Ellen A. Wallace Distinguished Professor of Marketing at the Olin School of Business, Washington University (1998-2002), and an Associate Professor of Marketing and the Fletcher Jones Faculty Fellow at the Graduate School of Business, Stanford University (1990-1998). He has served as a visiting professor at the Kellogg Graduate School of Management, Northwestern University, and INSEAD (Europe campus).

Professor Padmanabhan directs the Leading the Effective Sales Force programme, the INSEAD Leadership Programme for Senior Executives - India, and the Certificate in Business Acumen programme.

His current research focuses on business opportunities and challenges in the developing economies, economic crises and their implications, pricing and supply chain management. He is among the top 250 most highly-cited scholars in the world in the field of economics and business. His research has received numerous awards including the recognition in the Ten Most Influential Papers of Management Science's First Fifty Years (1954-2004). He has consulted, delivered Executive Education courses, and acted as an expert witness for various companies, ranging from multinationals (e.g., Hewlett Packard, Nokia, Syngenta, Coca-Cola, Lufthansa, Monsanto, Target, Japan Tobacco, Westpac, OCBC, etc.) to start-ups across Asia, North and South Americas, and Europe.

Latest posts

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Overcoming Barriers to Supply Chain Agility

A. Gumaledar, S. Hasija, P. Padmanabhan

A careful look at how some firms responded to the Covid-19 crisis reveals a new, more effective supply chain frontier.


Three Cornerstones of Global Retail Innovation

V. (Paddy) Padmanabhan

INSEAD experts and industry executives drill down to the basic human needs driving changes in retail.


Do Dating Apps Really Want You to Find Love?

Y. Wu, V. Padmanabhan

Matchmaking services charging a monthly fee to fill a personal or professional void are in a somewhat conflicted position.
1 comment


Where Amazon Is Headed With Whole Foods

P. Padmanabhan & D. Lecossois

The search is still on for a viable omni-channel business model in the grocery industry.

Leadership & Organisations

Tailored Approaches Needed for Gender Balance

Vinika D. Rao & V. Paddy Padmanabhan

Greater male involvement and tailored programmes are emerging as sources of hope in tackling gender inequality in Asia.
1 comment


Amazon-Whole Foods Is Not About to Wipe Out Supermarkets

P. Padmanabhan & D. Lecossois

Amazon will gain access to new capabilities in retail, but the challenge to traditional supermarkets will come from elsewhere.