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Wendy Wood


Wendy Wood is the Provost Professor of Psychology and Business at the University of Southern California and the 2018 INSEAD-Sorbonne University Behavioural Lab Distinguished Visiting Chair in Behavioural Sciences.

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Americans Underestimate the Impact of Voter Suppression

G. Tomaino, Z. Carmon, A. Mazar, W. Wood

Voting suppression is on the rise, but many Americans fail to anticipate the harm of seemingly minor voting restrictions.


Nudging Your Staff to Healthier Habits

Wendy Wood

Adequate cues and a dash of rewards can go a long way towards persuading employees to adopt and maintain healthy behaviours.


Marketers Should Leverage, Not Fight, Consumer Habits

Wendy Wood

Old habits are a powerful yet overlooked driver of consumer resistance to new products.