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Wesley Wu-Yi Koo

Assistant Professor of Strategy


Wesley W. Koo is an Assistant Professor of Strategy at INSEAD. In his research, Wesley examines the relations between business, technology, and society. His research focuses on the governance of platform ecosystems and the effects of modern technology on business and society. For example, he has studied rural entrepreneurs' ability to navigate changing algorithms and how platform governance affects the behavior and well-being of domestic workers. Wesley's research has been published at top-tier academic journals and disseminated by leading media outlets. He serves on the editorial boards at Organization Science and Strategic Management Journal.

Wesley received his Ph.D. at Stanford University, where his research was supported by the Stanford Technology Ventures Program, Stanford SEED, Accel Partners, Strategic Management Society, and Alibaba Group. Prior to Stanford, Wesley was a tech entrepreneur and received dual degrees in Environmental Engineering and Management from MIT.

Latest posts

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How Founding Conditions Impact Start-Up Success

D. C. Motley, C. E. Eesley, W. W. Koo

Diverse founding teams formed in unpredictable environments tend to perform better in similar subsequent conditions.


Nonstop Flights Can Foster Global Firm Innovation

D. Bahar, P. Choudhury, D. Y. Kim, W. W. Koo

Nonstop flights can be a vital facilitator of innovation between international companies and their subsidiaries.


How the Rural-Urban Divide Plays Out on Digital Platforms

Wesley Wu-Yi Koo

Urban entrepreneurs on digital platforms have access to better offline information, which gives them an edge over rural entrepreneurs.


Food Security in a Pandemic: Lessons From India’s Lockdown

W. W. Koo, X. Li

Portable food ration cards allow migrant populations to shelter in place, but implementation across state borders faces hurdles.

Leadership & Organisations

The Psychic Burden of Working During Lockdown

W. W. Koo, X. Li

Left literally to their own devices, home-bound employees reduce their community participation and experience higher emotional costs.