Skip to main content

Wesley Wu-Yi Koo

Assistant Professor of Strategy


Wesley W. Koo is an Assistant Professor of Strategy at INSEAD. In his research, Wesley examines how digital platforms and technology affect business and society. Specifically, his research focuses on platform governance. For instance, he studies rural entrepreneurs' ability to navigate algorithmic changes and how platform rules affect the well-being of foreign domestic workers.

Wesley received his Ph.D. at Stanford University, where his research was supported by the Stanford Technology Ventures Program, Stanford SEED, Accel Partners, Strategic Management Society, and Alibaba Group. Prior to Stanford, Wesley was a tech entrepreneur and received dual degrees in Environmental Engineering and Management from MIT.

Latest posts

Sort by


How the Rural-Urban Divide Plays Out on Digital Platforms

Wesley Wu-Yi Koo

Urban entrepreneurs on digital platforms have access to better offline information, which gives them an edge over rural entrepreneurs.


Food Security in a Pandemic: Lessons From India’s Lockdown

W. W. Koo, X. Li

Portable food ration cards allow migrant populations to shelter in place, but implementation across state borders faces hurdles.

Leadership & Organisations

The Psychic Burden of Working During Lockdown

W. W. Koo, X. Li

Left literally to their own devices, home-bound employees reduce their community participation and experience higher emotional costs.