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Winnie Jiang

Assistant Professor of Organisational Behaviour


Winnie Jiang – INSEAD

Winnie Jiang is an Assistant Professor of Organisational Behaviour at INSEAD. Her research focuses on the dynamics of meaning-making at work, work as a calling, career mobility and transitions, and personal and professional development.

Winnie studies how the meaning of work relates to individuals’ objective and subjective career experience, organizational effectiveness, and changes. She seeks to answer questions such as how do individuals find, pursue, and sustain meaning in their work in complex and rapidly changing environments; how does individuals’ quest for meaning in work influence the organizations and institutions to which they belong; and how could organizations cultivate meaningful work experiences and career growth for the benefit of individuals, organizations, and society. Relatedly, Winnie is interested in human resource management, examining factors that help unleash employees’ fullest potential and actualize their purpose at work. Her research has been published in Administrative Science Quarterly, Academy of Management Journal, and Organization Science.

Prior to joining INSEAD, Winnie completed her PhD in Management at Yale University.

Research Areas:
Meaning of work, careers, occupations, sensemaking, identity, human resource management

Teaching Areas:
Organizational behavior, Psychological issues in management, Groups and teams, leadership, human resource management

Latest posts

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The Hidden Power of Workers From Humble Backgrounds

C. Harbour, W. Jiang, A. Tirard

Businesses need to do more to level the playing field for socioeconomically disadvantaged workers.


How to Find Fulfilment by Taking a Step Down

W. Jiang, C. Harbour, A. Tirard

Three stories of professionals who bucked the trend and found greater meaning in their work life.
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The Problem When Bankers Marry Social Workers

Winnie Jiang

When you and your romantic partner disagree about the meaning of work, it reduces your odds of quickly landing a job should you find yourself unemployed.

Leadership & Organisations

The Pursuit of Purpose May Be Harming Your Organisation

Winnie Jiang

People who see their work as a calling tend to be regarded as better employees, with unintended consequences for co-workers as well as their organisation.
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Leadership & Organisations

Keeping Meaning Alive as Your Workload Surges

Winnie Jiang

These days, we’re all expected to do more. But that doesn’t mean the psychological fulfilment we get from our work has to suffer.

Leadership & Organisations

What Lies Ahead for the Class of 2020?

W. Jiang, J. Singh

The COVID-19 pandemic is a unique opportunity for us to redefine what we mean by a successful leader, a fulfilling career and a meaningful life.