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Xiaowei Rose Luo

Professor of Entrepreneurship and Family Enterprise


Professor Xiaowei Rose Luo is a tenured senior faculty member in the Area of Entrepreneurship and Family Business at INSEAD. She is Academic Director of the top-ranked Tsinghua-INSEAD dual-degree EMBA program, and has served as Academic Director for open enrolment and customer-specific programs at INSEAD including Expanding Business in China. During her appointment as Visiting Professor at CKGSB in 2014, one of the leading business schools in China, she served as Academic Director of its most prestigious Doctor of Business Administration program attended by top Chinese private entrepreneurs. Before INSEAD, she served as a tenured faculty member at the University of Illinois at Urbana-Champaign for 9 years. She holds a Ph.D. in sociology with a focus on organizational studies from Stanford University. 

Professor Luo is a prominent scholar in the field of entrepreneurship, emerging market strategies, and family business research. She has published numerous research studies in leading academic journals such as Administrative Science Quarterly, Organization Science, Academy of Management Journal, and Strategic Management Journal, and serves as editorial board members in the leading journals. In 2016, she was invited to be the keynote speaker of the biennial conference of the International Association of Chinese Management Research, the most influential scholarly community on China-related research. Her research on Chinese family firms also won the 2016 Best Paper Award from the Strategic Management Society Hongkong Conference. She has been the Senior Editor of the Management and Organization Review (MOR) since 2013, the most impactful academic journal on China-related research.

Professor Luo has consulted for McKinsey Co., World Economic Forum, Walmart, Sinopec, among other companies and organizations, and is a judge for the prestigious Cartier Award for Women Entrepreneurs. In 2015, she was invited to teach at the corporate university of Alibaba, which was dedicated to training high-growth entrepreneurs in China.

A native of China, Professor Luo received her B.A. in Linguistics and English and American Literature and studied in the graduate program in World Economy at Fudan University, Shanghai.

November 2017

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A Simple Corporate Strategy for a Better Political Game

Xiaowei Rose Luo

Even within the same government, different branches may have divergent goals. Here’s how firms can play this to their advantage.

Economics & Finance

China is Back: What Its Reopening Means for the World

L. Fang, C. Lin, G. Chen, X. R. Luo, B. Zhou, A. Fatás

What the world economy, businesses and investors could expect from China’s return to the fray.
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Family Business

When Two Leaders Collide, the Result Can Be Less Fraud

Y. Guo, X. R. Luo, D. Li

When the head of a family firm ranks lower in the family hierarchy than another leader at that firm, the misalignment can help prevent fraud in the emerging market context.


Why Firms Should Care About the Career Stage of China’s Officials

X. R. Luo, D. Wang

Tasked with a broad range of objectives, government officials will prioritise different ones depending on their career stage and mobilise firms accordingly.


When CSR Is Mostly for Show

X. R. Luo, D. Wang

Under pressure to be good corporate citizens, politically endorsed firms in emerging markets often prefer to cut a cheque for a cause than adopt greener practices.
1 comment


Why New Ventures Should Think Twice Before Building Political Connections

Xiaowei Rose Luo

In emerging markets, B2B start-ups’ closeness to local government can scare away potential customers.