Three steps to go beyond classic segmentation and unpack relationships with customers.
In the Spotlight
W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and Co-Directors of the INSEAD Blue Ocean Strategy...
In a rapidly changing business environment disrupted by increased regulatory reforms, digitalisation, societal demands, capital...
A series of blog posts about how changes in culture and technology are reshaping what managers do. INSEAD professors Pushan...
I agree but do not forget the Human side - David, thank you for the article. I agree that the Digital...
Sales manager - Please send material