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Customer behaviour

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Marketing

How to Shoot for the Holy Grail of Social Media Marketing

Abhishek Borah

Quality, consistent and simple messaging is what will bring in sales. The rest is just noise.
2 comments

Marketing

Healthy in the Wrong Way: When Food Marketers Don’t Listen

P. Chandon, R. Cadario

The meaning of “healthy” is constantly evolving, and food marketers are not always meeting consumers’ expectations.

Marketing

Consumer Streaks Are Motivating – The Key Is Keeping Them Alive

A. Barasch, J. Silverman

People often go out of their way to repeat a behaviour if it is logged and highlighted to them.
1 comment

Strategy

Why the Customer Isn’t Always Right

Alixandra Barasch

Consumer behaviour on food-logging tools reveals initial expectations don’t match actual experience.

Marketing

Driving B2B Digital Transformation Through Customer-centricity

Three steps to go beyond classic segmentation and unpack relationships with customers.
2 comments