Customer behaviour
Marketing
The Positive Effect of Multiple Narrating Voices
Using two or more narrators in ads can increase consumer attention and boost persuasion.
Marketing
INSEAD Insights: September 2023 Research Picks
Recent findings on online marketplace dynamics, new market creation, trust in AI, diversity in corporate boards and consumer choices.
Strategy
A Nondisruptive Approach to the Environment
Companies can help the transition to a greener economy without sacrificing their financial interests.
Marketing
How Luxury Consumers Can Seem More Authentic
Consumers can mitigate the negative social consequences of wearing luxury items by publicly revealing their passion for the products or brands.
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Marketing
How Slow-Motion Video Ads Make Products More Luxurious
Slowing down the speed of video ads can boost consumers' desires for the featured product or brand.
Marketing
Healthy Eating Interventions That Work
Mutually beneficial solutions for the food industry, health and the environment.
Marketing
How to Shoot for the Holy Grail of Social Media Marketing
Quality, consistent and simple messaging is what will bring in sales. The rest is just noise.
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Marketing
Healthy in the Wrong Way: When Food Marketers Don’t Listen
The meaning of “healthy” is constantly evolving, and food marketers are not always meeting consumers’ expectations.
Marketing
Consumer Streaks Are Motivating – The Key Is Keeping Them Alive
People often go out of their way to repeat a behaviour if it is logged and highlighted to them.
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Strategy
Why the Customer Isn’t Always Right
Consumer behaviour on food-logging tools reveals initial expectations don’t match actual experience.
Marketing
Driving B2B Digital Transformation Through Customer-centricity
Three steps to go beyond classic segmentation and unpack relationships with customers.
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