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Economics & Finance
Leadership & Organisations
How to Shoot for the Holy Grail of Social Media Marketing
Quality, consistent and simple messaging is what will bring in sales. The rest is just noise.
Healthy in the Wrong Way: When Food Marketers Don’t Listen
P. Chandon, R. Cadario
The meaning of “healthy” is constantly evolving, and food marketers are not always meeting consumers’ expectations.
Consumer Streaks Are Motivating – The Key Is Keeping Them Alive
A. Barasch, J. Silverman
People often go out of their way to repeat a behaviour if it is logged and highlighted to them.
Why the Customer Isn’t Always Right
Consumer behaviour on food-logging tools reveals initial expectations don’t match actual experience.
Driving B2B Digital Transformation Through Customer-centricity
Three steps to go beyond classic segmentation and unpack relationships with customers.