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Strategy

How the Misfit Bias Can Hurt You

M. Bikard, B. Stroube, K. Vakili

Poor combinations can negatively bias how individual parts are viewed – be it a song on an album, a picture in a gallery or a member of a team.

Entrepreneurship

INSEAD Insights: March 2025 Research Picks

Lily Fang

Findings on customer experience management, human-AI ensembles, identity conflicts, global financial markets and acquisitions.

Strategy

The Hidden Game: Uncovering The Business of Sports

F. Monteiro, I. Rodríguez Valero

The trends that characterise the world of sports – and how business can get in on the game.

Marketing

Is India the Next Global Luxury Hub?

D. Dubois, N. Kohli, E. Agarwal, S. Lulla, S. Pretczynska, M. Bhat

India looks set to be the luxury market’s next growth driver. Here’s how brands can make their mark.

Strategy

How Can Chinese EV Brands Grow Globally?

C. Lin, L. Shen

Learning from lessons on successful international expansions of the past.

Strategy

INSEAD Insights: September 2024 Research Picks

Lily Fang

How consumers perceive loyalty programmes, the drawbacks of collective learning, what shapes a start-up’s culture and more findings from recent research.

Strategy

How Digital Technologies Powered the Olympic Games

C. Lin, C. Tung

Digital tools supercharged the creation, distribution and personalisation of content at Paris 2024.
1 comment

Marketing

How Successful South Korean Brands Create Value Through Immersion

David Dubois

South Korean brands – be it K-pop groups, eyewear or fashion – outpace competitors through transformative customer experiences, from discovery to retail.
2 comments

Strategy

The Chinese EV Company That Made Battery Swapping Work

Chengyi Lin

Automotive company Nio's battery-swapping technology offers a viable alternative to charging stations.

Marketing

Reframing the Competition

H. Yang, A. Chattopadhyay

Strategies to tweak competitive scenarios and boost performance.

Marketing

The Positive Effect of Multiple Narrating Voices

Amitava Chattopadhyay

Using two or more narrators in ads can increase consumer attention and boost persuasion.

Marketing

INSEAD Insights: September 2023 Research Picks

Lily Fang

Recent findings on online marketplace dynamics, new market creation, trust in AI, diversity in corporate boards and consumer choices.

Strategy

A Nondisruptive Approach to the Environment

W. C. Kim, R. Mauborgne, M. Ji

Companies can help the transition to a greener economy without sacrificing their financial interests.

Marketing

How Luxury Consumers Can Seem More Authentic

S. Jung, A. J. Yap, C. Chen

Consumers can mitigate the negative social consequences of wearing luxury items by publicly revealing their passion for the products or brands.
1 comment

Marketing

How Slow-Motion Video Ads Make Products More Luxurious

S. Jung, D. Dubois

Slowing down the speed of video ads can boost consumers' desires for the featured product or brand.