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luxury high-end jewellery against a dark green cloth

Marketing

Is India the Next Global Luxury Hub?

D. Dubois, N. Kohli, E. Agarwal, S. Lulla, S. Pretczynska, M. Bhat

India looks set to be the luxury market’s next growth driver. Here’s how brands can make their mark.
toy car on a world map

Strategy

How Can Chinese EV Brands Grow Globally?

C. Lin, L. Shen

Learning from lessons on successful international expansions of the past.
surrealist image of structures against a sky

Strategy

INSEAD Insights: September 2024 Research Picks

Lily Fang

How consumers perceive loyalty programmes, the drawbacks of collective learning, what shapes a start-up’s culture and more findings from recent research.
purple track at paris 2024

Strategy

How Digital Technologies Powered the Olympic Games

C. Lin, C. Tung

Digital tools supercharged the creation, distribution and personalisation of content at Paris 2024.
korean heart symbol

Marketing

How Successful South Korean Brands Create Value Through Immersion

David Dubois

South Korean brands – be it K-pop groups, eyewear or fashion – outpace competitors through transformative customer experiences, from discovery to retail.
2 comments
portable charger and toy electric vehicle

Strategy

The Chinese EV Company That Made Battery Swapping Work

Chengyi Lin

Automotive company Nio's battery-swapping technology offers a viable alternative to charging stations.
empty running track

Marketing

Reframing the Competition

H. Yang, A. Chattopadhyay

Strategies to tweak competitive scenarios and boost performance.
retro microphones

Marketing

The Positive Effect of Multiple Narrating Voices

Amitava Chattopadhyay

Using two or more narrators in ads can increase consumer attention and boost persuasion.
lightbulbs in a row

Marketing

INSEAD Insights: September 2023 Research Picks

Lily Fang

Recent findings on online marketplace dynamics, new market creation, trust in AI, diversity in corporate boards and consumer choices.
nondisruptive creation environment

Strategy

A Nondisruptive Approach to the Environment

W. C. Kim, R. Mauborgne, M. Ji

Companies can help the transition to a greener economy without sacrificing their financial interests.
quiet luxury

Marketing

How Luxury Consumers Can Seem More Authentic

S. Jung, A. J. Yap, C. Chen

Consumers can mitigate the negative social consequences of wearing luxury items by publicly revealing their passion for the products or brands.
1 comment
slow motion art

Marketing

How Slow-Motion Video Ads Make Products More Luxurious

S. Jung, D. Dubois

Slowing down the speed of video ads can boost consumers' desires for the featured product or brand.
healthy eating interventions

Marketing

Healthy Eating Interventions That Work

P. Chandon, K. L. Haws, P. J. Liu

Mutually beneficial solutions for the food industry, health and the environment.
gettyimages-1356010358_1.jpg

Marketing

How to Shoot for the Holy Grail of Social Media Marketing

Abhishek Borah

Quality, consistent and simple messaging is what will bring in sales. The rest is just noise.
2 comments
Healthy in the Wrong Way: When Food Marketers Don’t Listen

Marketing

Healthy in the Wrong Way: When Food Marketers Don’t Listen

P. Chandon, R. Cadario

The meaning of “healthy” is constantly evolving, and food marketers are not always meeting consumers’ expectations.