Digital transformation
Operations
Better Human-AI Collaboration May Depend on Workflow Design
Improving how humans work with algorithms could simply be a matter of redesigning workflow.
Marketing
How to Shoot for the Holy Grail of Social Media Marketing
Quality, consistent and simple messaging is what will bring in sales. The rest is just noise.
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Leadership & Organisations
Creating People-Centric International Organisations With AI
The United Nations is both a fascinating playground for artificial intelligence applications and a showcase of AI implementation problems and solutions.
Strategy
ENGIE: Powering the Energy Transition With Data
What does it take for a utility company to develop a data- and AI-driven software business?
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Entrepreneurship
How the Rural-Urban Divide Plays Out on Digital Platforms
Urban entrepreneurs on digital platforms have access to better offline information, which gives them an edge over rural entrepreneurs.
Strategy
What the War Between Alibaba and Tencent Says About Strategy
In emerging markets or nascent industries, plan-as-you-go has proved to be a winner many times over.
Strategy
The Three Essentials of B2B Digital Transformation
The most common question we hear is, “Where do I start?” The answer is, “Where it makes the most sense from a customer’s point of view.”
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Marketing
Driving B2B Digital Transformation Through Customer-centricity
Three steps to go beyond classic segmentation and unpack relationships with customers.
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Responsibility
How the Digital Economy Has Exacerbated Inequality
In today’s markets, firms and executives with even the tiniest competitive advantage grab all the spoils.
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