Digital transformation | INSEAD Knowledge

worker in a suit sitting next to a robot

Entrepreneurship

AI Is Coming for All Our Jobs... Or Is It?

Rachel Eva Lim

How leaders, employees and organisations can better prepare themselves for the impact of AI.

Marketing

INSEAD Insights: September 2023 Research Picks

Lily Fang

Recent findings on online marketplace dynamics, new market creation, trust in AI, diversity in corporate boards and consumer choices.

Operations

Scaling Innovation in Genetics and Precision Medicine

Rachel Eva Lim

How biotech start-ups can identify and solidify their customer base, scale their operations and unlock the full potential of precision medicine.

Marketing

Five Ways to Optimise Your Subscription Model

W. Ulaga, M. Mansard

With more global distributors launching subscription models, retailers and consumer-packaged goods manufacturers must level up their offerings to stand out from the crowd.

Marketing

How Slow-Motion Video Ads Make Products More Luxurious

S. Jung, D. Dubois

Slowing down the speed of video ads can boost consumers' desires for the featured product or brand.

Operations

Better Human-AI Collaboration May Depend on Workflow Design

P. Puranam, R. Mehra

Improving how humans work with algorithms could simply be a matter of redesigning workflow.

Marketing

How to Shoot for the Holy Grail of Social Media Marketing

Abhishek Borah

Quality, consistent and simple messaging is what will bring in sales. The rest is just noise.

Leadership & Organisations

Creating People-Centric International Organisations With AI

R. McLachlin, K. Tatarinov, T. Ambos, P. Puranam

The United Nations is both a fascinating playground for artificial intelligence applications and a showcase of AI implementation problems and solutions.

Strategy

ENGIE: Powering the Energy Transition With Data

P. Boza, T. Evgeniou, M. Sarkar

What does it take for a utility company to develop a data- and AI-driven software business?

Rural-Urban Divide Plays Out on Digital Platforms.jpg

Entrepreneurship

How the Rural-Urban Divide Plays Out on Digital Platforms

Wesley Wu-Yi Koo

Urban entrepreneurs on digital platforms have access to better offline information, which gives them an edge over rural entrepreneurs.

Strategy

What the War Between Alibaba and Tencent Says About Strategy

Guoli Chen

In emerging markets or nascent industries, plan-as-you-go has proved to be a winner many times over.

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Strategy

The Three Essentials of B2B Digital Transformation

Joerg Niessing & Fred Geyer

The most common question we hear is, “Where do I start?” The answer is, “Where it makes the most sense from a customer’s point of view.”

Marketing

Driving B2B Digital Transformation Through Customer-centricity

Three steps to go beyond classic segmentation and unpack relationships with customers.

Responsibility

How the Digital Economy Has Exacerbated Inequality

In today’s markets, firms and executives with even the tiniest competitive advantage grab all the spoils.

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