Scaling Innovation in Genetics and Precision Medicine
How biotech start-ups can identify and solidify their customer base, scale their operations and unlock the full potential of precision medicine.
Five Ways to Optimise Your Subscription Model
With more global distributors launching subscription models, retailers and consumer-packaged goods manufacturers must level up their offerings to stand out from the crowd.
How Slow-Motion Video Ads Make Products More Luxurious
Slowing down the speed of video ads can boost consumers' desires for the featured product or brand.
Better Human-AI Collaboration May Depend on Workflow Design
Improving how humans work with algorithms could simply be a matter of redesigning workflow.
How to Shoot for the Holy Grail of Social Media Marketing
Quality, consistent and simple messaging is what will bring in sales. The rest is just noise.
Leadership & Organisations
Creating People-Centric International Organisations With AI
The United Nations is both a fascinating playground for artificial intelligence applications and a showcase of AI implementation problems and solutions.
ENGIE: Powering the Energy Transition With Data
What does it take for a utility company to develop a data- and AI-driven software business?
How the Rural-Urban Divide Plays Out on Digital Platforms
Urban entrepreneurs on digital platforms have access to better offline information, which gives them an edge over rural entrepreneurs.
What the War Between Alibaba and Tencent Says About Strategy
In emerging markets or nascent industries, plan-as-you-go has proved to be a winner many times over.
The Three Essentials of B2B Digital Transformation
The most common question we hear is, “Where do I start?” The answer is, “Where it makes the most sense from a customer’s point of view.”
Driving B2B Digital Transformation Through Customer-centricity
Three steps to go beyond classic segmentation and unpack relationships with customers.
How the Digital Economy Has Exacerbated Inequality
In today’s markets, firms and executives with even the tiniest competitive advantage grab all the spoils.