Digital transformation | INSEAD Knowledge

Entrepreneurship

Why Founders Benefit From Going to School

H. Greve, F. Veloso

A new survey debunks the idea that an MBA won’t help you become a successful entrepreneur.

Strategy

How Digital Technologies Powered the Olympic Games

C. Lin, C. Tung

Digital tools supercharged the creation, distribution and personalisation of content at Paris 2024.

portable charger and toy electric vehicle

Strategy

The Chinese EV Company That Made Battery Swapping Work

Chengyi Lin

Automotive company Nio's battery-swapping technology offers a viable alternative to charging stations.

Leadership & Organisations

Cyberloafing Unplugged: Overcoming Online Distractions in the Workplace

Pawel Korzynski

Cyberloafing can be a response to job dissatisfaction associated with high workload, low self-efficacy and poor time management skills.

Strategy

INSEAD Insights: March 2024 Research Picks

Lily Fang

Recent findings on the gender gap in start-ups, conspiracy theories, stock price predictions, improving supply chain networks and more.

worker in a suit sitting next to a robot

Entrepreneurship

AI Is Coming for All Our Jobs... Or Is It?

Rachel Eva Lim

How leaders, employees and organisations can better prepare themselves for the impact of AI.

Marketing

INSEAD Insights: September 2023 Research Picks

Lily Fang

Recent findings on online marketplace dynamics, new market creation, trust in AI, diversity in corporate boards and consumer choices.

Operations

Scaling Innovation in Genetics and Precision Medicine

Rachel Eva Lim

How biotech start-ups can identify and solidify their customer base, scale their operations and unlock the full potential of precision medicine.

Marketing

Five Ways to Optimise Your Subscription Model

W. Ulaga, M. Mansard

With more global distributors launching subscription models, retailers and consumer-packaged goods manufacturers must level up their offerings to stand out from the crowd.

Marketing

How Slow-Motion Video Ads Make Products More Luxurious

S. Jung, D. Dubois

Slowing down the speed of video ads can boost consumers' desires for the featured product or brand.

Operations

Better Human-AI Collaboration May Depend on Workflow Design

P. Puranam, R. Mehra

Improving how humans work with algorithms could simply be a matter of redesigning workflow.

Marketing

How to Shoot for the Holy Grail of Social Media Marketing

Abhishek Borah

Quality, consistent and simple messaging is what will bring in sales. The rest is just noise.

Leadership & Organisations

Creating People-Centric International Organisations With AI

R. McLachlin, K. Tatarinov, T. Ambos, P. Puranam

The United Nations is both a fascinating playground for artificial intelligence applications and a showcase of AI implementation problems and solutions.

Strategy

ENGIE: Powering the Energy Transition With Data

P. Boza, T. Evgeniou, M. Sarkar

What does it take for a utility company to develop a data- and AI-driven software business?

Rural-Urban Divide Plays Out on Digital Platforms.jpg

Entrepreneurship

How the Rural-Urban Divide Plays Out on Digital Platforms

Wesley Wu-Yi Koo

Urban entrepreneurs on digital platforms have access to better offline information, which gives them an edge over rural entrepreneurs.

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