Blue Ocean Strategy
Developed by INSEAD Professors of Strategy W. Chan Kim and Renée Mauborgne, Blue Ocean Strategy provides theoretical and scientific contributions to the fields of strategy and management that companies, governments and non-profit organisations can use to improve their practice and performance.
This series showcases the two professors’ thought leadership amid their work as Co-Directors of the INSEAD Blue Ocean Strategy Institute. They are also the authors of the New York Times and Wall Street Journal bestseller Blue Ocean Shift - Beyond Competing, the international bestseller Blue Ocean Strategy and Beyond Disruption: Innovate and Achieve Growth Without Displacing Industries, Companies, or Jobs.
Strategy
A Nondisruptive Approach to the Environment
Strategy
Five Key Insights for Positive-Sum Innovation
Strategy
An Alternative Path to Innovation and Growth
Strategy
Creating Your Blue Ocean Through Noncustomer Analysis
Strategy
The Rising Importance of Value Innovation for Creating New Growth
Strategy
A Blue Ocean Compass for Your Post-Covid Strategy
Strategy
How to Be a Blue Ocean Strategist in the Post-Pandemic World
Strategy
Why Tech Innovation Isn’t the Answer Everyone Thinks It Is
Strategy
Business as a Force for Good: A Blue Ocean Perspective
Strategy
Is Amazon Dooming Retailers or Are Retailers Dooming Themselves?
Strategy
What It Takes to Shift From Competing to Creating
Strategy
The Strategic Edge of a Blue Ocean Thinker
Strategy
How to Build a Sustainable Blue Ocean
Strategy
