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The W. Chan Kim & Renée Mauborgne Blog

By W. Chan Kim and Renée Mauborgne

W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and Co-Directors of the INSEAD Blue Ocean Strategy Institute. They are the authors of the New York Times and #1 Wall Street Journal Bestseller Blue Ocean Shift - Beyond Competing and the international bestseller Blue Ocean Strategy.

By W. Chan Kim and Renée Mauborgne

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Leadership & Organisations

How to Institutionalise Your New Blue Ocean Leadership Practices

W. C. Kim, R. Mauborgne

After identifying what leadership acts and activities should be eliminated, reduced, raised and created to achieve a step change in leadership strength in your organisation, it’s time to institutionalise your new leadership profiles.
2 comments

Leadership & Organisations

How to Develop and Select Your New Leadership Profiles

W. C. Kim, R. Mauborgne

The Blue Ocean Leadership Grid can be used to identify what leadership acts and activities should be eliminated, reduced, raised, and created in pursuit of high impact at low cost.
3 comments

Leadership & Organisations

How to See Your Current Leadership Reality

W. C. Kim, R. Mauborgne

Without a common understanding of where leadership stands today and is falling short, a forceful case for change cannot be made.
3 comments

Leadership & Organisations

The Four Pillars of Blue Ocean Leadership

W. C. Kim, R. Mauborgne

To unleash employees’ untapped talent and energy, leaders need a strong repertoire of actions, not just better awareness and empathy.
5 comments

Leadership & Organisations

From Blue Ocean Strategy to Blue Ocean Leadership

W. C. Kim, R. Mauborgne

The same way that Blue Ocean Strategy can create uncontested market space, Blue Ocean Leadership can unleash oceans of untapped talent and employee potential in organisations.
12 comments