Strategic Agility | INSEAD Knowledge

Marketing

GenAI: Prompting A Better Marketing Strategy

D. Dubois, J. Niessing

Amid the rise of generative and agentic AI, executives must master prompt-crafting to optimise their marketing and sales strategies.

Entrepreneurship

INSEAD Insights: March 2025 Research Picks

Lily Fang

Findings on customer experience management, human-AI ensembles, identity conflicts, global financial markets and acquisitions.

Strategy

Europe Without America

Michael A. Witt

In defence, energy security and other realms, Europe must wean itself off its dependence on the United States since World War II. Quickly.

Strategy

Putting Customers at the Heart of Your Business

C. Senn and M. Gandhi

How suppliers and customers can collaborate to grow together.

Strategy

The Hidden Game: Uncovering The Business of Sports

F. Monteiro, I. Rodríguez Valero

The trends that characterise the world of sports – and how business can get in on the game.

pop art of human arm wrestling robot arm

Strategy

The Power of AI to Shape Negotiations

Horacio Falcão

How to harness the vast potential of AI to enhance negotiation outcomes – while navigating its challenges.

Leadership & Organisations

How to Dismantle Hierarchies in Teams

Michael Y. Lee

Why teams often fail in their attempts to “go flat” and how they can set themselves up for success.

Strategy

How Can Chinese EV Brands Grow Globally?

C. Lin, L. Shen

Learning from lessons on successful international expansions of the past.

surrealist image of structures against a sky

Strategy

INSEAD Insights: September 2024 Research Picks

Lily Fang

How consumers perceive loyalty programmes, the drawbacks of collective learning, what shapes a start-up’s culture and more findings from recent research.

Leadership & Organisations

Coping With Disruption

A. Aris, K. Skogen Lund

How boards of incumbent companies can safeguard value creation when launching new businesses.

Leadership & Organisations

Step Out of the Lab

Ithai Stern

When inventor CEOs should let others lead innovation.

Entrepreneurship

Why Founders Benefit From Going to School

H. Greve, F. Veloso

A new survey debunks the idea that an MBA won’t help you become a successful entrepreneur.

Leadership & Organisations

Crises, Stakeholders and Merger Success

L. Capron, M. Guillén, M-A. Very

How economic shocks weaken the influence of shareholders and employees on acquisition outcomes.

collage of hands putting puzzle pieces together

Strategy

The Obstacles to Partnering With Start-Ups

A. Shipilov, N. Furr, T. S. Andersson

Why collaborations between corporates and start-ups fail – and how to get them right.

Strategy

Technology Counter-Offensive! Fight Back Against Disruption

N. Furr, D. Snow

Companies can respond to new technology with smart strategies.

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