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Strategic Agility

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Operations

INSEAD Insights: September 2025 Research Picks

Lily Fang

The real story behind slow productivity growth, how to get more value from clinical trials, why data quality is key and more.

Marketing

Beyond Humans: AI-Driven Marketing in the UAE

D. Starobogatov, W. Ulaga

What the future of marketing could look like in an AI-native ecosystem.

Strategy

How Leaders and Teams Can Unlearn Together

A. Peshkam, D. Dubois

Why organisations need to make space for unlearning.
1 comment

Entrepreneurship

INSEAD Explains Entrepreneurship: Family Business

Henrich Greve

How entrepreneurship empowers family-owned businesses to thrive in a changing world.

Strategy

Tailoring Strategy to Local Needs

L. Nartey, B. Akpaka

Understanding different stakeholder needs is vital to capturing value in emerging markets.

Leadership & Organisations

Are Quarterbacks Smarter Than CEOs?

Henrich Greve

What firms could learn from American football teams about effective decision-making.

Marketing

GenAI: Prompting a Better Marketing Strategy

D. Dubois, J. Niessing

Amid the rise of generative and agentic AI, executives must master prompt-crafting to optimise their marketing and sales strategies.

Entrepreneurship

INSEAD Insights: March 2025 Research Picks

Lily Fang

Findings on customer experience management, human-AI ensembles, identity conflicts, global financial markets and acquisitions.

Strategy

Europe Without America

Michael A. Witt

In defence, energy security and other realms, Europe must wean itself off its dependence on the United States since World War II. Quickly.

Strategy

Putting Customers at the Heart of Your Business

C. Senn and M. Gandhi

How suppliers and customers can collaborate to grow together.

Strategy

The Hidden Game: Uncovering The Business of Sports

F. Monteiro, I. Rodríguez Valero

The trends that characterise the world of sports – and how business can get in on the game.

Strategy

The Power of AI to Shape Negotiations

Horacio Falcão

How to harness the vast potential of AI to enhance negotiation outcomes – while navigating its challenges.
1 comment

Leadership & Organisations

How to Dismantle Hierarchies in Teams

Michael Y. Lee

Why teams often fail in their attempts to “go flat” and how they can set themselves up for success.

Strategy

How Can Chinese EV Brands Grow Globally?

C. Lin, L. Shen

Learning from lessons on successful international expansions of the past.

Strategy

INSEAD Insights: September 2024 Research Picks

Lily Fang

How consumers perceive loyalty programmes, the drawbacks of collective learning, what shapes a start-up’s culture and more findings from recent research.