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W. Chan Kim

Distinguished Professor of Strategy and International Management, Emeritus

Biography

W. Chan Kim is a Professor of Strategy and the Co-Director of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France. Prior to joining INSEAD, he was a professor at the University of Michigan Business School, USA. He has served as an advisor to several countries and multinational corporations in Europe, the U.S., and the Asia Pacific region.

He is the co-author of the recently released book, Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs (Harvard Business Review Press, May 2023) and the over 4 million copy global bestseller Blue Ocean Strategy, which is recognized as one of the most iconic and impactful strategy books ever written, and The New York Times and #1 Wall Street Journal bestseller, Blue Ocean Shift.

In 2023 Kim along his colleague Renée Mauborgne were honored as two of the four leading thinkers in the 100 years of Harvard Business Review’s publication for the global impact of their far-reaching body of research and ideas. In 2019, he along with his colleague Renée Mauborgne was named the most influential management thinker in the world by Thinkers50. To date, blue ocean strategy and blue ocean shift teaching materials have been adopted by nearly 3,000 universities across the globe. In 2022, Harvard Business Review selected Blue Ocean Strategy as one of the most influential and innovative articles published in Harvard Business Review over the last 100 years.

Kim has published numerous articles in top academic and managerial journals including Academy of Management Journal, Management Science, Organization Science, Strategic Management Journal, Administrative Science Quarterly, Journal of International Business Studies, Harvard Business Review, MIT Sloan Management Review, The Wall Street Journal, The New York Times, and The Financial Times, among others. The Journal of International Management recognizes Kim as one of the world’s most influential academic journal authors in global strategy.

Kim is the recipient of numerous academic and management awards including the Nobels Colloquia Prize for Leadership on Business and Economic Thinking, the Carl S. Sloane Award by the Association of Management Consulting Firms, the Leadership Hall of Fame by Fast Company, the Eldridge Haynes Prize for the best original paper by Academy of International Business, among others.

To learn more, visit www.blueoceanstrategy.com.

Latest posts

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Strategy

A Nondisruptive Approach to the Environment

W. C. Kim, R. Mauborgne, M. Ji

Companies can help the transition to a greener economy without sacrificing their financial interests.

Strategy

Five Key Insights for Positive-Sum Innovation

W. C. Kim, R. Mauborgne

With the right tools, businesses can innovate and achieve growth without negatively impacting society.

Strategy

An Alternative Path to Innovation and Growth

W. C. Kim, R. Mauborgne

How leaders can innovate and achieve growth without displacing industries, companies or jobs.

Strategy

Creating Your Blue Ocean Through Noncustomer Analysis

W. C. Kim, R. Mauborgne, M. Ji

Adopting a blue ocean perspective can allow you to reach beyond your existing industry’s customers.

Strategy

The Rising Importance of Value Innovation for Creating New Growth

W. C. Kim, R. Mauborgne, M. Ji

With limited resources at hand, companies need to stay smart and efficient when it comes to investing in innovation.

Strategy

A Blue Ocean Compass for Your Post-Covid Strategy

W. C. Kim, R. Mauborgne, M. Ji

Four questions to help you rethink industry logic and existing practices to prepare for a powerful comeback.
2 comments

Strategy

How to Be a Blue Ocean Strategist in the Post-Pandemic World

W. C. Kim, R. Mauborgne, M. Ji

A blue ocean mindset uncovers hidden opportunities amid the Covid-era economic crisis.
2 comments

Strategy

Why Tech Innovation Isn’t the Answer Everyone Thinks It Is

W. C. Kim, R. Mauborgne

Value innovation is the cornerstone of new market creation.
4 comments

Strategy

Business as a Force for Good: A Blue Ocean Perspective

W. C. Kim, R. Mauborgne

How to shift from dividing to expanding the economic pie.
2 comments

Strategy

Is Amazon Dooming Retailers or Are Retailers Dooming Themselves?

W. C. Kim, R. Mauborgne

Retailers are focused on competing instead of creating.
2 comments

Strategy

What It Takes to Shift From Competing to Creating

W. C. Kim, R. Mauborgne

Why non-disruptive creation is as important as disruption in seizing new growth.
1 comment

Strategy

Three Steps Towards Market Domination

W. C. Kim, R. Mauborgne

The market dynamics of value innovation.
5 comments

Strategy

The Strategic Edge of a Blue Ocean Thinker

W. C. Kim, R. Mauborgne

The ten-year expanded edition of Blue Ocean Strategy came out this year. Blue ocean strategy continues to grow in popularity across the world and is widely used in practice and in MBA and executive education classrooms. INSEAD Knowledge interviews Professors W. Chan Kim and Renée Mauborgne to understand the strategic edge it brings, its impact on business education at INSEAD and around the world, and what we can expect in the future.
2 comments

Strategy

How to Build a Sustainable Blue Ocean

W. C. Kim, R. Mauborgne

High performing and sustainable market-creating strategies align value, profit and people.
2 comments

Strategy

Four Reasons Why Blue Ocean Thinking Is Crucial

W. C. Kim, R. Mauborgne

The rising needs of consumers and their increasing voice means organisations need to move in new, creative directions.
1 comment

Strategy

Want to Create a Blue Ocean? Avoid These Six Red Ocean Traps

W. C. Kim, R. Mauborgne

Firms trying to tap into new markets for growth often fall into the traps of putting resources into wooing existing customers and investing heavily in value-added offerings. But this won’t get them to blue oceans.
4 comments

Strategy

How One Company Turned the Recession into an Opportunity – and Thrived

W. C. Kim, R. Mauborgne

We recently had the opportunity to interview Shawn Busse, CEO of Kinesis – a Portland marketing firm founded in 2000. When his company started to feel the impact of the downturn in 2009, Shawn turned to Blue Ocean Strategy to change the course of the company and steer it towards uncontested market space. This blue ocean journey has allowed Kinesis to enjoy becoming one of the Portland Business Journal’s 100 fastest growing private companies three years in a row, and be selected as a 2015 Portland Business Journal Small Business & Innovation Award honoree.
4 comments

Leadership & Organisations

The Mind Map of Blue Ocean Leadership

W. C. Kim, R. Mauborgne

Releasing the ocean of untapped talent and energy of employees is something few companies can afford not to do. Visualising blue ocean leadership in comparison to conventional leadership practices will help you with implementation.
1 comment