The old ways of running a company won’t cut it in a digital world.
N. Craig Smith
Professor N. Craig Smith is the INSEAD Chair in Ethics and Social Responsibility at INSEAD in Fontainebleau, France.
He was previously on the faculties of London Business School, Georgetown University, and Harvard Business School.
His current research projects examine stakeholder theory and stakeholder value, ethical consumerism and sustainable consumption, strategic drivers of corporate social responsibility, deception in marketing, marketing ethics.
His recent publications appear in Business Ethics Quarterly, Journal of Business Ethics, Journal of Consumer Psychology, Journal of Marketing, Journal of Public Policy & Marketing, and MIT Sloan Management Review.
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