Value innovation is the cornerstone of new market creation.
N. Craig Smith
Professor N. Craig Smith is the INSEAD Chair in Ethics and Social Responsibility.
He was previously on the faculties of London Business School, Georgetown University, and Harvard Business School.
His current research projects examine stakeholder theory and stakeholder value, ethical consumerism and sustainable consumption, strategic drivers of corporate social responsibility, deception in marketing, marketing ethics.
His recent publications appear in Business Ethics Quarterly, Journal of Business Ethics, Journal of Consumer Psychology, Journal of Marketing, Journal of Public Policy & Marketing, and MIT Sloan Management Review.
On the continuum between profit and social welfare, where should your firm sit?
BlackRock CEO Larry Fink’s pro-CSR stance needs clarity and muscle.
How to make good business choices and maintain your firm’s moral legitimacy, when “win-win” decision making is not an option.
Business leaders have been scathing of Trump’s decision to pull out of the Paris accord, but can they keep the U.S. in step...
Social innovation and communication is challenging the mistaken belief that as a fuel provider biogas ‘stinks’.