The momentum for sustainability is strong despite misgivings over current financial strains. Few businesses can afford to...
N. Craig Smith
Professor N. Craig Smith is the INSEAD Chair in Ethics and Social Responsibility.
He was previously on the faculties of London Business School, Georgetown University, and Harvard Business School.
His current research projects examine stakeholder theory and stakeholder value, ethical consumerism and sustainable consumption, strategic drivers of corporate social responsibility, deception in marketing, marketing ethics.
His recent publications appear in Business Ethics Quarterly, Journal of Business Ethics, Journal of Consumer Psychology, Journal of Marketing, Journal of Public Policy & Marketing, and MIT Sloan Management Review.
Latest Posts and Articles
Knowing when – and how – to appropriately speak out on political issues is becoming a core skill for business leaders.
Our experts respond to the Business Roundtable's revised statement of the purpose of a corporation.
US CEOs have unveiled a bigger tent that puts shareholders on a par with customers, workers, suppliers and communities.
When it comes to "walking the talk" of sustainability, the type of board directors matters.
Boards need to look past the low-hanging fruit and start making tough decisions.
Companies must respond to Jamal Khashoggi’s murder by standing up for human rights.
Porter's Five Forces Model - Thank you for this article. How would you position Porter's Five Forces Model...
You realize that the people - You realize that the people who really write the songs for female solo...
Empower your relationships - This is a very good iidea
Reply to Outliers - What does the comment Outlier by Dennis Schumann mean? I am reading Schumanns comment...
Very insightful - Thanks for the interesting take on how digital transformation is relevant to Mad Men. I...