When it comes to "walking the talk" of sustainability, the type of board directors matters.
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Solving the energy/environment equation requires a significant innovation push.
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N. Craig Smith
Professor N. Craig Smith is the INSEAD Chair in Ethics and Social Responsibility.
He was previously on the faculties of London Business School, Georgetown University, and Harvard Business School.
His current research projects examine stakeholder theory and stakeholder value, ethical consumerism and sustainable consumption, strategic drivers of corporate social responsibility, deception in marketing, marketing ethics.
His recent publications appear in Business Ethics Quarterly, Journal of Business Ethics, Journal of Consumer Psychology, Journal of Marketing, Journal of Public Policy & Marketing, and MIT Sloan Management Review.
Latest Posts and Articles
Boards need to look past the low-hanging fruit and start making tough decisions.
Companies must respond to Jamal Khashoggi’s murder by standing up for human rights.
On the continuum between profit and social welfare, where should your firm sit?
The factors that prevent British business from speaking against the upcoming UK/EU divorce.
BlackRock CEO Larry Fink’s pro-CSR stance needs clarity and muscle.
How to make good business choices and maintain your firm’s moral legitimacy, when “win-win” decision making is not an option.
Slack Era - Slack is much more than that and will easily end up making $1 Bn or more in the next FY. Every...
Technologist - Awesome Read
Board role in brands - could we seek your guidance on more specific. Strategy unfortunately has become a...
Digital Marketing - Your blog is a smart piece of work, enjoyed a lot while reading....
Useful tips on Blogs - Interesting article Career fairs are very helpful when you need to know about career...