Professionals versed in several cultures have an exceptional ability to learn from experience.
David Midgley is an Emeritus Professor of Marketing at INSEAD. Before joining INSEAD in 1999, he held visiting positions at the Anderson School, University of California, Los Angeles, and the Australian Graduate School of Management, Sydney, where he was the Foundation Chair. From 2001 to 2005, he served as the Marketing Area Chair at INSEAD.
Professor Midgley is a graduate in Science, Management, and Marketing from the Universities of Salford and Bradford, England. He has been an invited scholar at the Stanford Graduate School of Business and the Wharton School, University of Pennsylvania.
David Midgley’s latest book is The Innovation Manual: Integrated Strategies and Practical Tools for Bringing Value Innovation to the Market, (Wiley, 2009). It provides the essentials of innovation for a practicing manager based on an extensive synthesis of research and best practice.
Professor Midgley has over hundred publications including papers in leading journals such as the Journal of Consumer Research, Journal of Information Technology, Journal of International Business, Journal of Marketing Research, Journal of Marketing, Marketing Science, Management Science, Organization Science, and Research Policy. He has served on the editorial boards of the Journal of Consumer Research and the International Journal of Research in Marketing. His principal areas of research are innovation and strategy.
Professor Midgley was the Research Director for the Australian Federal Government's Industry Task Force on Leadership and Management Skills. He is an author of major reports on management development for the Australian National Training Board and international competitiveness for Austrade. He has extensive consulting experience in Australia, Europe, and North America.
At INSEAD, Professor Midgley directs customised Executive Education programmes for major global companies. He teaches the Market Driving Strategies elective course in the MBA programme.
A context-aware approach to international purchasing may drive double-digit improvements in business performance.
Dissecting the values that constitute culture reveals unexpected contrasts and commonalities between nations.
Contrary to popular belief, innovations don’t sell themselves. Successful adoption depends on how brands position themselves...
Analytic techniques developed by academics can help marketing professionals extract useful insights from customer data.
Customer satisfaction has an impact on firm value if, and only if, marketing managers make the right investments.