Value innovation is the cornerstone of new market creation.
Elisabet Lagerstedt is CEO and Executive Consultant at Inquentia Group AB. Elisabet holds a Masters of Social Sciences from Lund University and executive education from Harvard Business School. She is also a certified Board Director and practicing ICF Coach. Prior to her current endeavors, Elisabet worked across a large number of categories in several competitive industries, and in multi-channel and multicultural environments. She has 20 years' experience in qualified roles in large companies, 15 years of which were in management-team level senior roles: Vice-President Marketing, Director Marketing & Channels, Director Marketing & Sales and Business Area Manager. Her focus today is helping companies and executives develop insight, strategy and change from a market and customer perspective.
An ideological gulf has opened in today’s business world, between companies that look outward for long-term value and those...