The old methods of demand generation won’t work in the always-online era.
Fred is a Senior Partner in Prophet Growth Consulting’s New York office where he provides a rare blend of line management and consulting acumen. Over the course of his career Fred has built a consistent track record delivering double-digit growth in global industrial, technology, healthcare and financial service companies. Through leadership positions in the U.S. and Europe he has helped build Prophet Growth Consulting into a leading digital transformation firm. Fred shares the firm’s passion for creating relevant brand and customer experiences, accelerating growth strategies and leveraging digital as a transformative force in business.
Most of Fred’s consulting work consists of helping B2B and B2B2C clients in the financial services, healthcare, and technology industries – including Zurich Financial, Lilly, Equitable, AXA, Johnson & Johnson Medical Devices, Medtronic, and Avery Dennison – undertake customer-first transformations and address the challenges of digital disruption. Fred helps growth leaders overcome the barriers to growing faster through digital transformation.
Fred is a published author and speaker on the topic of “customer-driven growth” and B2B digital transformation and co-founder of B2BDigitalTransformation.com, a resource hub for transformation leaders. He writes and talks about steps companies can take to understand the sources of demand, strategies to win among prospects and customers, delivering growth moves to market and the work that must be done to enable employees and use customer data to drive bottom line impact.
Corporate leadership roles at Crayola and Electrolux are the basis for Fred’s line management expertise. As SVP marketing at Electrolux, Fred led the re-introduction of Electrolux in North America. In general management roles at Crayola he founded the Crayola licensing company, turned around a flagging Canadian subsidiary and profitably doubled Southern European sales.
Fred began his career at Kraft Foods. He earned a BA at Harvard College and M.B.A. at Columbia University.
The most common question we hear is, “Where do I start?” The answer is, “Where it makes the most sense from a customer’s point...