Guillaume Roels is an Associate Professor of Operations and Technology Management at INSEAD. He was formerly affiliated with the UCLA Anderson School of Management. He received an MS degree in Management Engineering and a DEA in Management from the Catholic University of Louvain, Belgium, and a PhD in Operations Research from MIT. His current research focuses on service operations and supply chain management. At UCLA, he has taught courses on operations management in the full-time, Executive MBA and various executive education programmes. He received the George L. Robbins Assistant Professor Teaching Award in 2009, the Citibank Teaching Excellence Award in 2010, the “Tough but I will thank you in 5 years” award at Wharton in 2012, and the Executive MBA Outstanding Teaching Award in 2010, 2011, 2013, 2015, and 2017. He was named one of the Poets & Quants 2015 Best 40 Business School Professors under 40.