The old ways of running a company won’t cut it in a digital world.
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Value innovation is the cornerstone of new market creation.
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Liri Andersson
Liri Andersson is the founder of this fluid world, a boutique business and marketing consultancy that enables global organisations to understand, navigate and commercially exploit a changing business and marketing environment.
Since its inception, this fluid world has acted as an advisor of many global brands such as Nestlé, General Mills, Nespresso, Crédit Agricole, IKEA, Danone, and Bacardi.
Liri is a guest lecturer at INSEAD’s Executive Programme, and presenter at the 2015 Global Business Leaders Conference, Abu Dhabi.
Latest Posts and Articles
Leaders seeking to capture value in the digital age need to expect the unexpected.
Organisations that treat “virtual” as real are moving ahead.
For over a decade companies have been urged to “digitalise” or risk getting left behind. While many accept this as a reality,...
Success in the twenty first century will depend on many things, including how well your organisation empowers others to make...
I agree with you Nathan - Everything you thought and wrote makes sense.
Dynamic and disruptive change - It reflects the rumbling in the marketplace for creative approaches to...
Director - Even if people do consider possible unknown information and thus get the confidence to make a...
Thanks for the comment - Primoz...
Student and businessman - I wonder whether volition is the correct term as very often management paralysis...