Value innovation is the cornerstone of new market creation.
Liri Andersson is the founder of this fluid world, a boutique business and marketing consultancy that enables global organisations to understand, navigate and commercially exploit a changing business and marketing environment.
Since its inception, this fluid world has acted as an advisor of many global brands such as Nestlé, General Mills, Nespresso, Crédit Agricole, IKEA, Danone, and Bacardi.
Liri is a guest lecturer at INSEAD’s Executive Programme, and presenter at the 2015 Global Business Leaders Conference, Abu Dhabi.
Leaders seeking to capture value in the digital age need to expect the unexpected.
Organisations that treat “virtual” as real are moving ahead.
Success in the twenty first century will depend on many things, including how well your organisation empowers others to make...