The old ways of running a company won’t cut it in a digital world.
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Solving the energy/environment equation requires a significant innovation push.
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Liri Andersson
Liri Andersson is the founder of this fluid world, a boutique business and marketing consultancy that enables global organisations to understand, navigate and commercially exploit a changing business and marketing environment.
Since its inception, this fluid world has acted as an advisor of many global brands such as Nestlé, General Mills, Nespresso, Crédit Agricole, IKEA, Danone, and Bacardi.
Liri is a guest lecturer at INSEAD’s Executive Programme, and presenter at the 2015 Global Business Leaders Conference, Abu Dhabi.
Latest Posts and Articles
Leaders seeking to capture value in the digital age need to expect the unexpected.
Organisations that treat “virtual” as real are moving ahead.
For over a decade companies have been urged to “digitalise” or risk getting left behind. While many accept this as a reality,...
Success in the twenty first century will depend on many things, including how well your organisation empowers others to make...
I agree but do not forget the Human side - David, thank you for the article. I agree that the Digital...
Sales manager - Please send material
The scenario painted in the - The scenario painted in the article brings out key issues of whether human...
really? - Do you truly think that this will be true with in a year or two?
I love this - Great post, I wish more poeple know about this