The old ways of running a company won’t cut it in a digital world.
-
Uber, Grab and Go-Jek embody emerging strategies in international platform competition.
-
-
Liri Andersson
Liri Andersson is the founder of this fluid world, a boutique business and marketing consultancy that enables global organisations to understand, navigate and commercially exploit a changing business and marketing environment.
Since its inception, this fluid world has acted as an advisor of many global brands such as Nestlé, General Mills, Nespresso, Crédit Agricole, IKEA, Danone, and Bacardi.
Liri is a guest lecturer at INSEAD’s Executive Programme, and presenter at the 2015 Global Business Leaders Conference, Abu Dhabi.
Latest Posts and Articles
Leaders seeking to capture value in the digital age need to expect the unexpected.
Organisations that treat “virtual” as real are moving ahead.
For over a decade companies have been urged to “digitalise” or risk getting left behind. While many accept this as a reality,...
Success in the twenty first century will depend on many things, including how well your organisation empowers others to make...
Capital Expenditure a Better Indicator - The problem with using the yield curve as a leading indicator of...
Toyota was hurt the most in Europe by the diesel fraud - In Europe, all the German brands were involved to...
Respect Nature - Reduce Plastic! No fancy tech bla bla! Reduce and don´t produce! Keep it simple!
Director - Yes yes--agreed with what you wrote. BUT we need acknowledge--and there are plenty of examples-...
Complementarity - Indeed, Aishwarya. Your observation is correct. All these technologies and many more to...