NBCUniversal says social media is “not yet a game changer” in influencing television viewing. But its impact is far from...
Miklos Sarvary
Miklos is a Carson Family Professor of Business at Columbia Business School. He is a former Dean of Executive Education at INSEAD. For years he worked closely with the school’s Executive Development in his function as the Director of INSEAD’s Learning Innovation Center, a research outlet with the mission to develop innovative teaching formats for executive programs. Before joining INSEAD, Miklos was a faculty member at the Harvard Business School and the Graduate School of Business at Stanford University. He studied physics in Hungary’s Eotvos Lorand University, earned an MS in Statistics from Ecole Nationale Supérieure des Mines de Paris and a Ph.D. in Management from INSEAD. Prior to becoming an academic, he worked for IBM, selling integrated IT solutions to large financial institutions.
Miklos' most recent research focuses on social networks and new media (metaverses) and how these technologies transform marketing. His recent papers study media competition, online advertising, the structure of the Internet and techniques related to ‘community management’. Previously, he did work on dynamic R&D strategies, information marketing, the worldwide pricing of cellular telephone services and the global diffusion of telecommunications products.
He is Associate Editor of Marketing Science and Quantitative Marketing and Economics and member of the Editorial Boards of International Journal of Research in Marketing and Journal of Interactive Marketing. Miklos has taught executive courses and consulted in various parts of the world for large corporations, including Degussa, Danisco, IBM, INTEL, Nokia, Alcatel, Samsung, Pearson, McKinsey & Co., Dun & Bradstreet and PwC.
Latest Posts and Articles
There are fears that the tie up of the cable giants will only increase their monopoly power. While this is true, it’s not all...
The diminishing pool of unbiased news networks should stick to what they do best.
Letting the market price internet bandwidth is not a bad idea.
Facebook is not going to become irrelevant just because its users also browse other social networks
Recent talk of the decline of the cable television industry may be premature.
Crowds are better at predictions than individuals. But when everyone is doing it, the need for individual experts remains.
Patent wars loom for Google and its Android operating system. Can it defend itself this time?
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