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Miklos Sarvary

Biography

Miklos is a Carson Family Professor of Business at Columbia Business School. He is a former Dean of Executive Education at INSEAD. For years he worked closely with the school’s Executive Development in his function as the Director of INSEAD’s Learning Innovation Center, a research outlet with the mission to develop innovative teaching formats for executive programs. Before joining INSEAD, Miklos was a faculty member at the Harvard Business School and the Graduate School of Business at Stanford University. He studied physics in Hungary’s Eotvos Lorand University, earned an MS in Statistics from Ecole Nationale Supérieure des Mines de Paris and a Ph.D. in Management from INSEAD. Prior to becoming an academic, he worked for IBM, selling integrated IT solutions to large financial institutions.

Miklos' most recent research focuses on social networks and new media (metaverses) and how these technologies transform marketing. His recent papers study media competition, online advertising, the structure of the Internet and techniques related to ‘community management’. Previously, he did work on dynamic R&D strategies, information marketing, the worldwide pricing of cellular telephone services and the global diffusion of telecommunications products.

He is Associate Editor of Marketing Science and Quantitative Marketing and Economics and member of the Editorial Boards of International Journal of Research in Marketing and Journal of Interactive Marketing. Miklos has taught executive courses and consulted in various parts of the world for large corporations, including Degussa, Danisco, IBM, INTEL, Nokia, Alcatel, Samsung, Pearson, McKinsey & Co., Dun & Bradstreet and PwC.

Latest posts

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Entrepreneurship

Don’t Dismiss Social Media’s Impact on TV Ratings Yet

NBCUniversal says social media is “not yet a game changer” in influencing television viewing. But its impact is far from insignificant.

Economics & Finance

Should Comcast and Time Warner Cable Be Allowed to Merge?

There are fears that the tie up of the cable giants will only increase their monopoly power. While this is true, it’s not all bad news for customers.
1 comment

Strategy

The Future of News

Miklos Sarvary

The diminishing pool of unbiased news networks should stick to what they do best.

Economics & Finance

Net Neutrality: Time for a Bandwidth Market?

Letting the market price internet bandwidth is not a bad idea.
2 comments

Marketing

Multi-Homing on Social Networks

Facebook is not going to become irrelevant just because its users also browse other social networks

Entrepreneurship

Will the Cable Bundle Survive?

Recent talk of the decline of the cable television industry may be premature.

Economics & Finance

The Price of Wise Forecasting

Crowds are better at predictions than individuals. But when everyone is doing it, the need for individual experts remains.
2 comments

Economics & Finance

Google Under Attack -- Again

Patent wars loom for Google and its Android operating system. Can it defend itself this time?

Marketing

Big Data vs. Don Draper

Big consulting firms with Big Data are trying to muscle in on the advertising business. But do they have the creativity to compete with agencies?

Entrepreneurship

Hollywood Innovation Overtakes Piracy

Movie industry innovation is more than keeping pace with revenue drains caused by piracy.

Marketing

Global advertising spend in 2013

Roughly half way through the year, estimates seem to draw a coherent picture about the size and the various components of the total 2013 advertising spending in the world. Total spend is some half a trillion dollars. About a third of this comes from the US and most of the growth is from the emerging economies.

Marketing

Contradictions about Facebook

Lots of data and commentary came out about Facebook these past few days. One set concerns the membership base. Here, the worry is about peaking membership numbers and an aging user base. Not only seem older users be more interested in Facebook than before but younger ones appear to disengage with it.

Marketing

Video on demand: some news

Video on demand is the hottest topic in media nowadays. Many see it as the next technology ready to disrupt further an otherwise already disrupted traditional media landscape.

Marketing

Evolution of Video Game Industry

This is a really cool chart that appeared in Bloomberg Businessweek (Dec. 10-16, 2012). It shows the share of new game releases for the different game platforms (PC, XBox, Playstation, iPad and their various sequels) for every year between 1975-2012. The chart is complex but closer examination reveals a few fascinating facts

Marketing

Google News in Europe

It seems that European legislators really want to go after Google, especially Google News. Recently, Germany has introduced a proposal that would force Google to pay a fee when showing a snippet of a news story among the results. This move comes after the similar French proposal mentioned by Miklos in a previous post.

Marketing

Traditional media and user-generated content

Traditional media outlets started to regulaly publish content form the web. CNN’s so-called “distraction page” is shown below…

Economics & Finance

Google and France (and Europe)

Today, the French government announced that it will introduce legislation requiring Google to pay a fee to French media sites for listing their content pages. Google promptly responded that in this case it will stop listing French media sites in his search queries. CNN’s report on the conflict can be read here: http://money.cnn.com/2012/10/21/technology/google-french-links/index.html?iid=obinsite.

Marketing

Honesty’s price: CNN and Media bias

A recent article in The Economist (Sept 21, 2012), “Unbiased and unloved” reports the stagnation of CNN’s viewership relative to its competitors. According to data from Nielsen, from 1998-2012, CNN’s daily viewership in the US has been relatively flat averaging 0.5 million viewers while its competitors, Fox News and MSNBC show steady growth. More painfully even, in the last few months, there is a decline for CNN while its competitors benefit – as expected – from the election period. Fox News has over a million daily users while MSNBC has just passed CNN at over 0.4 million.

Marketing

Virtual Worlds dying – but slowly

Out of curiosity I have done some online search about virtual worlds. I have also visited INSEAD’s Second Life (SL) location and while there, I was wondering around SL’s mainland, something I have not done for 3 years now (!). To my astonishment there was more life on Second Life than I expected. I had a particularly interesting time in a rock club where the music was exceptionally good and the DJ had a great line…. The club had a good dozen people dancing, quite some turnover and good looking avatars and all of this at around 9 am EST on a Tuesday. The SL mainland was certainly more active than 3-4 years ago when the virtual world fell off the Internet publicity cliff and sunk into the unknown.

Marketing

Facebook’s stock price

Today’s 8pm News on French TV reviewed the evolution of Facebook’s stock price – an interesting move from a rather ‘business unfriendly’ medium. Or was it, maybe, jealousy the motivating factor? “See those 20-year billionaires in the US; their success is all bogus….”

Marketing

Olympics on new and traditional media

There is an interesting conflict between new and traditional media when it comes to global sport events, the biggest of which being the summer Olympic games. Old media buys broadcasting rights and airs events punctuated by advertising. As long as events are aired in real time there is no problem.

Marketing

Is Wikipedia biased?

A very interesting study about Wikipedia appeared in the recent issue of the American Economic Review (Greenstein and Zhu, 2012). The article tries to establish if Wikipedia is biased in a political sense? Are articles more left or right leaning? The question is interesting because Wikipedia is the prototypical medium built entirely on user-generated content. But Wikipedia is not just a social network where personal information constitutes the overwhelming majority of uploaded content. Wikipedia is an encyclopedia meant to summarize the collective knowledge of mankind.

Marketing

Oracles again

There is a good article in The Economist, June 9th, 2012 about expert advice. The article provides evidence that such advice remains very highly on demand despite clear evidence that it’s quality is bad. One of the key reasons mentioned is that people need psychological reassurance: “we believe in experts the same way our anchestors believed in oracles; we want to believe in a controllable world and we have a flawed understanding of the laws of chance.” ends the article with a quote from a recent author (Philip Tetlock: Expert political advice).

Marketing

Google’s Knowledge Graph

Google has just announced that it will completely reshape the presentation of its search results. Instead of listing websites where people can find the answer to their queries, it will present data, links, pictures, etc. from its own databases, some 500 million “items”. The redesign is said to represent the biggest change in search for the last five years, not just conceptually but also in terms of business impact.

Marketing

SEC considers civil case against Egan-Jones, an independent CRA

Egan-Jones is a relatively young, independent credit rating agency (CRA), one of few such institutions where investors pay for the agency’s services not the institutions whose securities are being rated.

Marketing

Social publishers: a new paradigm for online media

Many of my recent readings of the business press give the impression that a consensus seems to emerge among professional content providers (also called “content mills”) – online newspapers (e.g. Huffington Post, The Business Insider), online tabloids (e.g. BuzzFeed) or blogs.

Marketing

Freedom and the Internet

The Jasmine Revolution that has affected many of the Arab countries showed how big a role the Internet in general and social networks in particular can play in promoting political freedom.

Marketing

Credit Rating Agencies

Last week has been rich in news about Credit Rating Agencies (CRAs). Both the Financial Times (March 23, 2012) and The Economist (March 17, 2012) had articles on CRAs commenting on how the industry is being reshaped after the scandals triggered by the global credit and fiscal crises. I have followed this industry for over a decade now but I keep being surprised how little progress has been achieved in fixing it.

Marketing

Are Telecom service providers social networks?

My recent interaction with Telecom service providers has been frustrating – to say the least. Telecoms face the very typical situation of declining industry life cycle. Their revenue model is “fee for service” and the service is becoming a commodity. They are under intense pressure to become more efficient in their traditional business, which makes it hard for them to concentrate on revolutionary change in their business models. In essence they spend all their energy on process innovation instead of business model innovation.

Marketing

Facebook’s value again

My colleague, Hernan Bruno did a great job (see https://blog.insead.edu/2012/02/what-does-a-100bn-valuation-for-facebook-mean/) estimating Facebook’s value from data broadly available on the company as well as sensible assumptions about growth, retention, discount rates and other relevant parameters.