As the media’s and the public’s short attention span inevitably shifts from coverage of the NSA’s activities to the next...
Niraj Dawar
I am the Barford Professor of Marketing at the Ivey Business School, Canada. I study marketing, brands, consumer behaviour, and strategy. My publications in these areas have appeared in the Journal of Marketing Research, Journal of Marketing, Harvard Business Review, M.I.T. Sloan Management Review, Journal of International Business Studies, Marketing Letters, and other academic and managerial outlets. I also publish comment pieces and press articles some of which have appeared in the Financial Times, the International Herald Tribune, the Globe & Mail, Business Standard, and Business Today. I have worked in Europe, North America and Asia. Previously, I was on the INSEAD faculty from 1991-1998 as Assistant, then Associate Professor. In 2009-2010, I was Visiting Professor at INSEAD (Fontainebleau, France) and at the Vlerick School (Gent, Belgium). In 2005-06, I was Visiting Professor of Marketing at INSEAD’s Asia campus in Singapore. In 2000 I was Visiting Research Professor at the University of Michigan Business School. In 1994 and again in 1995, I was a Visiting Scholar at the Hong Kong University of Science and Technology. I have written a number of case studies that have received awards from the European Foundation for Management Development. I am an active contributor to international conferences on business and marketing issues, and have worked in an advisory role with leading companies around the world. Niraj can be reached here.
Read case studies by Niraj here.
One of the things that marketing does really well is to make small differences loom large. To believe the ads, the difference...
The Apple Maps App fiasco is having an interesting effect on the company’s brand and its loyal fan following. ...
Speak to enough brand managers of a global brand in countries around the world and you’ll soon come to expect the all too...
Economic slowdowns, recessions, and even depressions are made worse than they should be because of psychological effects. In...
With the rise of the web in the 1990s came predictions of disintermediation. ...
With the Facebook IPO muddle, will money stop flowing to social media? Will the social media space stop consolidating (no more...
Put on your thick skin, your Kevlar vest — this blog post is not for the faint of heart. ...
Contentment without meaning - Or, you could accept that we are the result of a string of mindless...
Very interesting article - Thanks for this very interesting article. If I were to combine the learnings...
There is a saying in my - There is a saying in my country, spring doesn't com with one flower. But not all...
Thankful - I got the idea with thanks
bharat swabhiman - this post full of useful advice. Your blog is fantastic. Thank you for your...