I am the Barford Professor of Marketing at the Ivey Business School, Canada. I study marketing, brands, consumer behaviour, and strategy. My publications in these areas have appeared in the Journal of Marketing Research, Journal of Marketing, Harvard Business Review, M.I.T. Sloan Management Review, Journal of International Business Studies, Marketing Letters, and other academic and managerial outlets. I also publish comment pieces and press articles some of which have appeared in the Financial Times, the International Herald Tribune, the Globe & Mail, Business Standard, and Business Today. I have worked in Europe, North America and Asia. Previously, I was on the INSEAD faculty from 1991-1998 as Assistant, then Associate Professor. In 2009-2010, I was Visiting Professor at INSEAD (Fontainebleau, France) and at the Vlerick School (Gent, Belgium). In 2005-06, I was Visiting Professor of Marketing at INSEAD’s Asia campus in Singapore. In 2000 I was Visiting Research Professor at the University of Michigan Business School. In 1994 and again in 1995, I was a Visiting Scholar at the Hong Kong University of Science and Technology. I have written a number of case studies that have received awards from the European Foundation for Management Development. I am an active contributor to international conferences on business and marketing issues, and have worked in an advisory role with leading companies around the world. Niraj can be reached here.