Nirmalya Kumar

Nirmalya Kumar is a Distinguished Fellow at INSEAD Emerging Markets Institute and a Professor of Marketing at Lee Kong Chian School of Business, Singapore Management University.

Most recently, member of the Group Executive Council of Tata Sons and strategy thought leader at the group.

As an author, Nirmalya has written six books, five of which are published by Harvard Business Press: Marketing as Strategy (2004), Private Label Strategy (2007), Value Merchants (2007), India’s Global Powerhouses (2009), and India Inside (2012). Nirmalya is an outlier among marketing professors, having accomplished the rare feat of publishing six articles each in both the Journal of Marketing Research (the premier journal for marketing academics) and the Harvard Business Review (the premier journal for business practice). His publications have attracted more than 8,000 citations on Google Scholar.

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