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Phanish Puranam

Professor of Strategy

The Roland Berger Chaired Professor of Strategy and Organisation Design

Research Director of the INSEAD-Wharton Alliance

Biography

Phanish Puranam is a Professor of Strategy, the Roland Berger Chaired Professor of Strategy and Organisation Design at INSEAD.

Phanish’s research in organization science focuses on how organizations work, and how we can make them work better. His current work focuses on different ways in which intelligent algorithms relate to organizations, in their roles as tools (e.g., machine learning applied to organizational data), team-mates (e.g., human-AI collaboration), and as templates for organizing ( e.g. blockchain, metaverse).

Besides publishing his research extensively in peer reviewed journals (see link to Personal Website on the left), Phanish has also written several books. The Microstructure of Organizations (Oxford University Press, 2018) offers researchers a new perspective on organization design. Phanish’s books for practitioners include Corporate Strategy: Tools for analysis and decisions (co-authored with Bart Vanneste, Cambridge University Press, 2016) which is used as a reference in MBA programs around the world. India Inside (co-authored with Nirmalya Kumar, Harvard Business Review Press, 2012) won critical acclaim for its balanced look at the prospect of India emerging as a global hub for innovation. He also releases regular updates of the freely available e-book The Organizational Analytics E-Book: A guide to data driven organization design (with Julien Clement).

His latest book “re-Humanize ” is written for a general audience and explores what organizations of the future might look like, in the light of rapid changes in technology and culture.

At INSEAD Phanish Puranam founded and co-directs the Transforming Your Business with AI and the AI for Business programmes for senior executives.

Phanish obtained his PhD at the Wharton School of the University of Pennsylvania in 2001, and was on the faculty of London Business School till 2012. Reflecting his commitment to doctoral training, he has served as the Academic Director for the PhD Program at both London Business School and INSEAD.

Latest posts

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Leadership & Organisations

Organisations in the Age of Algorithms

Phanish Puranam

History shows that organisations are vital to humankind and vice versa. AI can enhance this relationship, provided we harness it well.

Strategy

Could More Human-Like AI Undermine Trust?

P. Puranam, B. Vanneste

Designing modern AI in a way that makes it appear to have more agency could backfire by making people trust the technology less.

Strategy

The Unintended Consequences of GenAI

P. Puranam, H. Kim, T. Evgeniou

With great power comes great risks.
2 comments

Strategy

To Use AI Tools Smartly, Think Like a Strategist

Phanish Puranam

Consider how specific AI tools will impact your own skills and capabilities.
3 comments

Strategy

Leave Intuition to the Machines

A. Lawson, M. Lobo, P. Puranam

Is it time for System 3 thinking by humans?

Leadership & Organisations

How to Rapidly Test New Organisation Designs

Phanish Puranam

Instead of blindly adopting industry best practice, companies can use gamified randomised control trials to pilot new organisation designs.