Value innovation is the cornerstone of new market creation.
Phebo Wibbens is an Assistant Professor of Strategy at INSEAD in France. He teaches the MBA electives MAACS (Mergers, Acquisitions, Alliances and Corporate Strategy) and Org 2.0, a course on cutting edge organisational design methods, such as machine learning, A/B testing, and graph theory.
In his research, Phebo applies mathematical modeling to the Resource Based View (RBV), which posits that long-term financial success is only possible if firms have access to resources that cannot be effectively obtained by their competitors. Using modern time-series statistics and econometrics, Phebo finds substantial empirical evidence that inter-firm resource competition for resources indeed shapes long-term profit patterns, and that rather than playing in the right industry, in most situations it is much more important to develop the right resource positions within an industry.
Phebo holds PhD and M.Sc. degrees in Management from the Wharton School, University of Pennsylvania, as well as M.Sc. degrees (cum laude) in both Physics and Mathematics from the University of Groningen (The Netherlands). Before his academic career, Phebo worked for 8 years at Bain & Company in Amsterdam and Boston, first as a consultant and later leading the research team in the Global Strategy Practice. He co-authored the management book Iconic: How to create a virtuous circle of success, describing the strategies of long-term iconic organisations such as the Royal Concertgebouw Orchestra.