Roger Jones

Summary: Roger Jones is the Founder and CEO of The Trusted Advisor Project, a company that helps consultants all over the world generate conversations with their ideal decision makers without selling, build reputational power and successfully scale their business.

Career profile:

From the rainforests of West Africa where he was an exploration geologist to the Boardrooms of the world where he was a corporate consultant. Not a traditional career journey, but traditional journeys only achieve traditional results. Roger wanted more.

Inspired by his teachers: Roger grew up on the south coast of England and attended a school in Portsmouth that was ranked second to bottom in the county league tables and set low expectations for its pupils. However, as a result of the mentoring he received from two teachers, he became the first pupil in over 10 years to go to university from the school.

Geologist to corporate executive: Again, inspired by comments made by one teacher, he set his mind on traveling the world. And a way to do this was to become a geologist. So after degree in Geology and Masters in Oceanography he worked for oil companies in West Africa and the contrasting climate of the North Sea. Enjoying travelling to places where tourists seldom visit.

Realising in his 20s that examining rocks wasn’t his calling after all, he gained an MBA degree from Cranfield School of Management as a stepping-stone into international business.

Roger’s corporate career journey subsequently included: Chase Manhattan Bank, managing an operations area during a period of organisational change; Amadeus IT, where he started new country markets in Europe, the US and Asia; Korn/Ferry International as an executive head-hunter recruiting senior leaders for clients.

A career journey that allowed Roger to conduct business in over 40 countries and live in 4.

Turning point from corporate executive to independent consultant: However, the passing of his father was a trigger for him to stop and reflect on what he truly wanted in his career. He left his safe corporate job to become an independent consultant.

He started his consulting business with no network. No market reputation. No authority status. No unique system. No growth strategy. No real idea how to secure clients (that’s literally no idea how to secure ‘any clients’ not just ideal clients!). And with very little income.

From these beginnings he’s gone on to been published in Harvard Business Review and INSEAD Knowledge, had his work featured in the Financial Times, Wall Street Journal, Forbes and The Sunday Times; became a bestselling international author, been engaged by CEOs and senior executives in world-leading firms, gained a Masters’ degree from INSEAD in Change (clinical organisational psychology) and in 2020 founded The Trusted Advisor Project.

He is based in London, UK and works worldwide.

Schedule a conversation: email: [email protected] or call +44 7711 763 979

Roger Jones
Latest Posts and Articles