Value innovation is the cornerstone of new market creation.
Vinika D. Rao
Vinika Devasar Rao is the Executive Director of the INSEAD Emerging Markets Institute. After completing her MBA from IIM, Bangalore, Vinika started her career with a multinational bank in India, went on to become general manager of an American-Asian joint venture in the field of industrial chemicals and later became the managing director of a listed real estate company in Indonesia. She co-founded a boutique advisory firm that worked on restructuring South East Asian companies, before transitioning to the education sector. Vinika taught business strategy to MBAs and executives before moving to head INSEAD's career development centre in Asia. She subsequently became the head of the INSEAD Emerging Markets Institute.
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