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Benjamin Kessler

Biography

Benjamin Kessler is Managing Editor of INSEAD Knowledge.

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Marketing

The Neuroscience of Eating

B. Kessler, H. Plassmann

An entire biological ecosystem – encompassing complex connections between our gut and brain – underpins our daily food choices.
2 comments

Responsibility

Nudging Kids to Their Highest Potential

H. Plassmann, B. Kessler

How a top global NGO uses behavioural science to support parents and educators in some of the most challenging contexts.
1 comment

Responsibility

All Hands on Deck for the Circular Economy

B. Kessler, L. Van Wassenhove

The key to achieving zero-waste is a systems approach where all stakeholders – including academics – work together to the same ends.

Entrepreneurship

Who’s Afraid of the Experience Economy?

Benjamin Kessler

Great brand experiences drive better business outcomes, during the pandemic and beyond.
1 comment

Strategy

Scorched-Earth Strategic Thinking for Covid Times

“Disrupt yourself first” is so five years ago. The new motto is “Burn your company to the ground then rebuild it.”

Leadership & Organisations

How Ready Are You for the Work-from-Anywhere Era?

Benjamin Kessler

Advice from academics and practitioners who are well-versed in the remote working paradigm.
1 comment