Bhavani Shanker Uppari Biography is an Assistant Professor of Operations Management at Singapore Management University. He holds a Ph.D. from INSEAD. View full details here. Latest posts Sort by Latest Popular Strategy A Smarter Way to Design Business Strategies to Serve the Poor I. Popescu, B.S. Uppari, S. Netessine, R. Clarke With intelligent modelling, a little data can go a long way when it comes to predicting the performance of bottom-of-the-pyramid strategies.