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Bhavani Shanker Uppari


is an Assistant Professor of Operations Management at Singapore Management University. He holds a Ph.D. from INSEAD.

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A Smarter Way to Design Business Strategies to Serve the Poor

I. Popescu, B.S. Uppari, S. Netessine, R. Clarke

With intelligent modelling, a little data can go a long way when it comes to predicting the performance of bottom-of-the-pyramid strategies.