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Strategy

How Your Firm’s Story Affects Its Share Price

Henrich Greve

Describing your organisation in ways that align with how others view it can improve its valuation, especially if you’re branching out into new industries.
digital healthcare asia

Technology & Innovation

A Healthier, More Personalised Future for Asia?

S. Hasija, S. Singh

How the region is embracing the potential of AI to reshape its healthcare sector.
illustration of people clustered around technology

Technology & Innovation

How Technology Is Changing the Work of Management

INSEAD Knowledge

Beyond asking which tasks technology can automate, consider what kind of organisation it can help create.
ai human tech stack

Strategy

Your Best Sales Tool Isn't Your Tech Stack

C. Senn, M. Gandhi

AI doesn’t make B2B salespeople obsolete; it makes them irreplaceable.
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Marketing

Can Brands Desired by Humans Appeal to AI Too?

D. Dubois, A. R. Hess, J. Dawson, A. Jaiswal

Luxury, prestige and aspirational brands have spent decades honing the art of saying less, but LLMs can't read much of it. What should brand leaders do?
Airplane taking off sunset

Operations

Airbus and the Hydrogen Horizon

A. Johnson, M. Sosa, H. Shah

The world’s leading aerospace company shows that successful innovation is not just about technical breakthroughs.
Colourful meeples

Responsibility

How Your Choice of AI Shapes Your Decisions

L. Ketonen, N.C. Smith

Managers using AI models to help navigate difficult decisions typically believe they’re getting objective analytical support. Is that the reality?
Road map

Operations

Digital Transformation Starts With Data

INSEAD Knowledge

Most digital transformation programmes fail not because of the technology, but because of what comes before it.
AI Stack

Strategy

What Your Board Needs to Know About AI

Theodoros Evgeniou

Good AI governance is a strategic imperative that touches everything from talent to geopolitics.
Quantum Computing

Technology & Innovation

Quantum’s Transistor Moment

INSEAD Knowledge

The question isn’t whether quantum computing works, it’s whether your business is ready when it does.
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Leadership & Organisations

What AI Adoption in Global Firms Really Looks Like

R. Aggarwal, M. Stabile

AI is transforming organisations in theory, but the real battle is making it work in practice.
white abstract pyramid with red ladders running up the side

Strategy

The AI Maturity Pyramid

V. F. He, P. Puranam

Why AI transformation starts at the bottom.
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Strategy

Want More Innovation? Stronger Trade Secret Laws Help

Aldona Kapačinskaitė

Strong legal protection for secret recipes and other innovations can spur companies to deploy discoveries and even share inventions.
AI bot thinking

Technology & Innovation

When AI Starts to Think for Itself

INSEAD Knowledge

The question isn’t what the machines are capable of, but whether leaders are keeping up.
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Strategy

Why Leaders Are Flying Blind Into AI

R. Genovska, P. Parker

Every sector runs on hidden formulas. AI is widening the gap between those who see them and those who don’t.