Technology & Innovation | INSEAD Knowledge

Marketing

Making High-Stakes Decisions Right

Lily Fang

INSEAD professors shed light on how people and machines can sharpen their judgement across work and personal contexts.

robot representing ai controlling a human brain

Technology & Innovation

How to Use AI Without Eroding Critical Thinking

M. Tamisier-Fayard, T. Evgeniou, A. Fayard

AI systems should be designed to strengthen diverse thinking, deepen expertise and preserve human agency.

Technology & Innovation

What's Actually New in the AI Risk Debate?

Ö. Koçak, P. Puranam, N. Truong

AI agents have developed the ability to band together. We might need organisation design to contain them.

Technology & Innovation

From Sovereignty to Scale: Europe’s AI Opportunity

INSEAD Knowledge

The large language model race may be over for Europe, but the industrial AI race is just beginning.

Marketing

Why Does Spending Money Feel So Painful?

Lily Fang

Insights on rewarding asymmetric teams, strategic decision-making, AI buildouts and more.

White Concrete Exterior wall against Blue Clear Sky

Technology & Innovation

What the Next AI Revolution May Look Like

Alexandra Roulet

Move aside, large language models. Smarter, more controlled world models are the future, says prominent AI architect Yann LeCun.

Technology & Innovation

How Boards Are Really Governing GenAI Adoption

Andrew Shipilov

An INSEAD survey shows most boards are choosing to reskill workers and lean on partners, not lay people off.

Technology & Innovation

AI Won’t Kill Creativity – Our Laziness Might

Spencer Harrison

The question isn’t whether AI can create, but whether we’ll still bother to.

many typewriters against a pink background

Strategy

How Your Firm’s Story Affects Its Share Price

Henrich Greve

Describing your organisation in ways that align with how others view it can improve its valuation, especially if you’re branching out into new industries.

Technology & Innovation

A Healthier, More Personalised Future for Asia?

S. Hasija, S. Singh

How the region is embracing the potential of AI to reshape its healthcare sector.

illustration of people clustered around technology

Technology & Innovation

How Technology Is Changing the Work of Management

INSEAD Knowledge

Beyond asking which tasks technology can automate, consider what kind of organisation it can help create.

Strategy

Your Best Sales Tool Isn't Your Tech Stack

C. Senn, M. Gandhi

AI doesn’t make B2B salespeople obsolete; it makes them irreplaceable.

Marketing

Can Brands Desired by Humans Appeal to AI Too?

D. Dubois, A. R. Hess, J. Dawson, A. Jaiswal

Luxury, prestige and aspirational brands have spent decades honing the art of saying less, but LLMs can't read much of it. What should brand leaders do?

Operations

Airbus and the Hydrogen Horizon

A. Johnson, M. Sosa, H. Shah

The world’s leading aerospace company shows that successful innovation is not just about technical breakthroughs.

Responsibility

How Your Choice of AI Shapes Your Decisions

L. Ketonen, N.C. Smith

Managers using AI models to help navigate difficult decisions typically believe they’re getting objective analytical support. Is that the reality?

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