Year of Entry 2023:
Education:
B.S. Economics, Brigham Young University
Experience and Interests:
During his undergraduate studies, Brendon worked as a quantitative marketing research assistant, actively contributing to projects assessing, interpreting, and optimizing the influence of images in digital advertising, unpacking consumer product perceptions, and evaluating the significance of style in digital marketing campaigns. Inspired by his research assistantship and coursework in economics, Brendon's current research interests lie at the intersection of digital advertising and consumer search behavior. He possesses a keen desire to leverage technology and data analysis to gain insights into consumer preferences and optimize marketing strategies.
