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Elena Novelli

Elena Novelli

Professor of Strategy, City St George's, University of London

Biography

Elena Novelli is a Professor of Strategy at Bayes Business School, City St George's, University of London. She holds a Ph.D. and M.Sc. cum laude in Business Administration from Bocconi University, Milan.

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Entrepreneurship

Rapid or Right? Making Start-Up Decisions Like Scientists

C. Spina, E. Novelli

Like stress tests, the data-driven approach to entrepreneurship can uncover weaknesses – as well as more robust choices – in fledgling business models.