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Gavin Kilduff

Gavin J. Kilduff

Gavin J. Kilduff

Biography

Gavin J. Kilduff is a Professor of Management and Organizations at New York University Stern School of Business.

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Marketing

The Power of Strategic Rivalry

A. Borah, J. Berendt, S. Uhrich, G. Kilduff

Done right, referencing your arch-rival in marketing campaigns can drive engagement and sales.