Gavin J. Kilduff
Gavin J. Kilduff
Biography
Gavin J. Kilduff is a Professor of Management and Organizations at New York University Stern School of Business.
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Latest posts
The Power of Strategic Rivalry
A. Borah, J. Berendt, S. Uhrich, G. Kilduff
Done right, referencing your arch-rival in marketing campaigns can drive engagement and sales.