Geert Vercaeren is a senior organisational development consultant, leadership coach, entrepreneur and author. He is passionate about bridging the worlds of business and psychology. For more than 30 years, he has supported a diverse range of leaders and teams in driving organisational and leadership development and strategic change initiatives.
His consulting and coaching work has involved close partnerships with more than 100 organisations, including large corporations, public institutions, venture capital firms, family-owned businesses, and SMEs. Selected organisations he has worked with include Roche, UCB, Droia Ventures, Tomorrowland, Live Nation, Philips, BASF, Cargill, Hewlett-Packard, J.P. Morgan, BNP Paribas Fortis, Umicore, Wageningen University & Research, ENGIE, Eiffage, Flexso, and the European Commission.
Geert graduated with distinction from INSEAD’s Executive Master in Change programme. He also holds an MA in Business Engineering from KU Leuven, a Certificate in Behavioural Economics from Harvard Business School, and a Co-Active® Coaching certificate from the Coaches Training Institute.
He is the founder of B15 and the co-founder of comove, two consulting firms focused on human-centred strategy execution and leadership development. Before founding B15, his first company, Geert held various leadership roles at top-tier consulting firms.
In all his work, Geert starts with business challenges and ambitions, integrating psychologically informed approaches that focus on underlying motivational forces, deeper sources of energy, and behavioural patterns. He strongly believes that understanding deeper motivations and resistance to change is essential, as is uncovering and addressing the root causes of potential dysfunction rather than simply dealing with its manifestations. In his research at INSEAD, Geert explored the human dynamics that shape collaboration within and between organisations. He examined how to maximise the success of initiatives aimed at overcoming siloed ways of working and a silo mentality by combining functional and psychological perspectives in a practical approach.
In his coaching, he draws on concepts from INSEAD’s EMC programme to facilitate lasting behavioural shifts at both individual and team levels. He also designs and facilitates company-specific strategic leadership development journeys, enabling senior leaders to achieve collective behavioural shifts aligned with their organisations’ strategic ambitions.
Geert is the author of Humanizing Strategy: How to Master Emotions, Values and Beliefs When You Execute Plans.
Since graduating from INSEAD in 2016, Geert has remained actively engaged in INSEAD’s alumni community. He co-founded the INSEAD Mastering Change Global Club and currently serves on its board, fostering connections among alumni and enabling them to share insights and best practices related to change and transition. He also serves as a mentor and speaker for young entrepreneurs, volunteering his time to share insights from his entrepreneurial journey with high school students. In addition, Geert volunteers as a counsellor, supporting adolescents and young adults through accessible, short-term counselling.
