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Gert Cornelissen

Gert Cornelissen

Gert Cornelissen is an Associate Professor at Universitat Pompeu Fabra and the Barcelona School of Management.

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Responsibility

Encouraging Sustainability: Why the Business Case Isn’t Enough

M. Le Menestrel, J. Rode, N. Heinz, G. Cornelissen

The business case for pro-environment investments makes sense intuitively, but appealing to executives’ sense of responsibility might work better.