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Hyunjin Kim

Assistant Professor of Strategy


Hyunjin Kim is an Assistant Professor of Strategy at INSEAD.

She researches how firms can manage data and algorithms to improve their strategic decision-making, and how these technologies change how firms compete and build competitive advantage. She often leverages field experiments to explore these questions, collaborating closely with Fortune 500 companies as well as small tech startups. Her research has received funding from the Ewing Marion Kauffman Foundation and the Foundation for Human Behavior, and has been featured in Bloomberg, the Wall Street Journal, the Washington Post, Forbes, TIME, and the Harvard Business Review.

She earned her bachelor's and doctoral degrees from Harvard University, and holds an M.Sc from the University of Oxford and the London School of Economics. Prior to academia, she co-founded and managed an early-stage venture capital fund, and worked at Knewton and McKinsey & Company.

Latest posts

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Four Ways GenAI Can Give You a Competitive Edge

A. Ovchinnikov, D.Dubois, M. Lobo, H. Kim

How to put generative AI to work for your business.


Testing Google’s Claim of Quality

Hyunjin Kim

Research suggests that, by using a tying strategy, dominant platforms may be able to gain traction in new markets with a lower quality product than what is offered.


What Yelp Reviews Can Tell Us About the State of the Economy

Hyunjin Kim

Data from online sources like Yelp can help you take the pulse of local business activity in the absence of updated official statistics.