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James Walker


James Walker is a partner with Strategy& based in London. He leads the firm’s demand analytics practice in Europe, and the Consumer Insight Market Analytics Center of Excellence for Europe, the Middle East, and Africa. His expertise covers a number of industries, including consumer packaged goods, pharma, retail, e-commerce, financial services, and telecommunications.

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The Eight Most Common Big Data Myths

The hype surrounding “Big Data” does businesses a disservice by making it all look much too easy.


Retailers: Who Needs Black Friday When You Have Big Data?

Arbitrarily slashed prices don’t necessarily win greater wallet share. Retailers need to bring ecosystem thinking to the store shelf.


What Industry Leaders Are Doing With Their Data

Data can be your secret weapon, but using it effectively is much more about processes and people than about tools.