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Kaitlin Woolley

Associate Professor of Marketing, Cornell University


Kaitlin Woolley is an Associate Professor of Marketing at the SC Johnson College of Business at Cornell University. She studies the psychological processes underlying consumer motivation and decision making to help people better achieve their goals.

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The Problem With Being Too Easy-going

A. Barasch, K. Woolley, P. J. Liu

Failure to express your preferences in everyday situations can make you seem less likeable and even slightly less human.