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Lisa Wan

Lisa Wan


Lisa C. Wan is an Assistant Professor of School of Hotel and Tourism Management at CUHK Business School of The Chinese University of Hong Kong. Professor Wan received her PhD degree in Marketing from The Chinese University of Hong Kong. She was a recipient of the Postgraduate Research Output Award 2008 presented by The Chinese University of Hong Kong.

Professor Wan's research interests include services marketing, cross-cultural consumer behavior, and consumer decision-making. She publishes regularly in top-tier marketing and hospitality journals: Journal of Consumer Research, Journal of International Marketing, Annals of Tourism Research, International Journal of Hospitality Management, and Journal of Business Research etc. She is the director of The Center for Hospitality and Real Estate Research (CHRER).

Professor Wan's teaching interests include Strategic Brand Management, Theory Construction for the Hospitality Industries, and Services Marketing. She was a recipient of the Faculty Teaching Award 2012 to 2014 presented by CUHK Business School. She served as a judge for The Hong Kong Corporate Branding Award 2010-2012. She also provides consultancy services to external organisations.

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Attractive Salespeople Don’t Always Boost Sales

Attractive sales people may actually decrease shoppers’ purchase intentions.
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