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Ludovic Stourm

Ludovic Stourm

Biography

is a Professor of Digital Marketing at Institut Mines-Télécom Business School. His research investigates the behaviour of individuals on digital platforms and the consequences for management.

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Strategy

Flowers, Bees and the Secret to Platform Growth

P. Albuquerque, L. Stourm

A fresh take on the sharing economy’s challenge of attracting both users and providers.