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Nicolai Heinz

Biography

Nicolai Heinz is a doctoral candidate at University of Osnabrück and at the Helmholtz Centre for Environmental Research.

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Responsibility

Encouraging Sustainability: Why the Business Case Isn’t Enough

M. Le Menestrel, J. Rode, N. Heinz, G. Cornelissen

The business case for pro-environment investments makes sense intuitively, but appealing to executives’ sense of responsibility might work better.