Skip to main content
Kevin Kaiser

Peter Zemsky

Professor of Strategy


Professor Zemsky has been a faculty member at INSEAD since 1994 and a member of the school’s leadership team since 2010. As Deputy Dean, he is responsible for external relations including fundraising, alumni relations and communications. As Dean of Innovation he is responsible for the school’s digital strategy including the development of its award winning online courses.

Professor Zemsky directs/teaches Strategy in the Age of Digital Disruption and Business Strategy and Financial Performance.

He has lead all major departments at the school. As Dean of Degree Programmes he dramatically grew the Executive MBA programme, especially in Asia and the Middle East, and launched an MBA period in Abu Dhabi. As Dean of Executive Education, he spurred the expansion of the school’s offerings in digital transformation and innovation, growing revenues to over €100M for the first time. As Dean of Faculty he successfully introduced an evaluation and promotion system for the school’s cadre of Affiliate faculty.

He was recognized as the outstanding graduating economics major at the University of Pennsylvania and then pursued his doctoral studies at the Stanford Graduate School of Business, supported by a prestigious National Science Foundation fellowship. Today, Professor Zemsky is a leading scholar in the economics of strategy, where he develops rigorous analysis of topics such as disruptive technologies, the trade-offs between value creation and value capture, and the choice of generalist versus specialist strategies. His doctoral students have been recognized three times for having the best dissertation in strategy by the Academy of Management and have been hired by leading business schools including Wharton, NYU and HEC.

Professor Zemsky is a passionate educator. He teaches about strategy in the face of technology change and industry dynamics. He has taught across the school’s educational programmes, with several nominations for best MBA core teacher including when he was a visiting Professor at Wharton. He currently offers the popular online executive education course Strategy in an Age of Digital Disruption. He led the development of large scale customized online courses for leading companies including Accenture, Microsoft and Schneider Electric. These courses have been recognized with gold medals by the Chief Learning Officer’s Learning in Practice Awards for “Excellence in Blended Technology” and “Excellence in Academic Partnerships”, by Brandon Hall for “Best Results of a Learning Program” and “Best Unique or Innovative L&D Program” and by EFMD for “Excellence in Professional Development”.

Latest posts

Sort by


Cutting Through the Metaverse Hype

P. Zemsky, C. Poole, N. Bokil, C. Smith

The barriers to mainstream metaverse adoption and the key opportunities and challenges it presents.


Overcoming Competitive Pressures: “Making” vs. “Milking”

P. B. Zemsky, A. A. Costa

A fresh take on the classic theme of generic business strategies.
1 comment

Leadership & Organisations

The Essence of Agility and Resilience After Covid

P. Zemsky, S. Hasija

Navigating unprecedented levels of uncertainty takes a careful combination of technology and talent.


Blockchain: Finding the Value Proposition

Peter Zemsky

Open-sourced collaborative projects like Hyperledger are helping companies find the value of blockchain technology.
1 comment