Skip to main content

Phanish Puranam

Professor of Strategy


Phanish Puranam is a Professor of Strategy, the Roland Berger Chaired Professor of Strategy and Organisation Design at INSEAD.

Phanish’s research in organizational science focuses on how organizations work, and how we can make them work better. His advanced projects cover non-hierarchical organizations, organizational learning and organizational culture. His new work focuses on different ways in which intelligent algorithms relate to organizations, in their roles as tools (e.g., machine learning applied to organizational data) and members (e.g., human-AI collaboration), besides their traditional use as models (e.g., computational models of organizations as aggregations of learning agents).

Besides publishing his research extensively in peer reviewed journals (see link to Personal Website above), Phanish has also written several books. The Microstructure of Organizations (Oxford University Press, 2018) offers researchers a new perspective on organization design. Phanish’s books for practitioners include Corporate Strategy: Tools for analysis and decisions (co-authored with Bart Vanneste, Cambridge University Press, 2016) which is used as a reference in MBA programs around the world. India Inside (co-authored with Nirmalya Kumar, Harvard Business Review Press, 2012) won critical acclaim for its balanced look at the prospect of India emerging as a global hub for innovation. Recently, he also released Ver1.0 of the free The Organizational Analytics E-Book: A guide to data driven organization design (with Julien Clement). He is currently working on a new book, “Re-imagining Organizations” that explores what organizations of the future might look like, in the light of rapid changes in technology and culture.

At INSEAD Phanish Puranam directs the Transforming Your Business with AI programme.

Phanish obtained his PhD at the Wharton School of the University of Pennsylvania in 2001, and was on the faculty of London Business School till 2012. Reflecting his commitment to doctoral training, he has served as the Academic Director for the PhD Program at both London Business School and INSEAD.

Latest posts

Sort by

Leadership & Organisations

Why Hierarchies in Organisations Aren’t All Bad

P. Puranam, Ö. Koçak, D. A. Levinthal

Hierarchical structures can be useful even for teams that need to be agile.


Can AI Help You Strategise Better?

P. Puranam, P. Sen

Machine learning algorithms can uncover intricate patterns in big data and enable managers to strategise with more confidence.

Leadership & Organisations

Why Communication Breaks Down

P. Puranam, Ö. Koçak

As workplaces become more diverse and work becomes more distributed, it is more important than ever to converge on a common code for effective communication.


Better Human-AI Collaboration May Depend on Workflow Design

P. Puranam, R. Mehra

Improving how humans work with algorithms could simply be a matter of redesigning workflow.

Leadership & Organisations

Organising in the Metaverse: Five FAQs for Managers

V. F. He, P. Puranam

An explainer on how social interaction in all its forms might take place in the virtual universe.
1 comment

Leadership & Organisations

Creating People-Centric International Organisations With AI

R. McLachlin, K. Tatarinov, T. Ambos, P. Puranam

The United Nations is both a fascinating playground for artificial intelligence applications and a showcase of AI implementation problems and solutions.