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Phanish Puranam

Professor of Strategy


Phanish Puranam is a Professor of Strategy, the Roland Berger Chaired Professor of Strategy and Organisation Design at INSEAD.

Phanish’s research in organization science focuses on how organizations work, and how we can make them work better. His current work focuses on different ways in which intelligent algorithms relate to organizations, in their roles as tools (e.g., machine learning applied to organizational data), team-mates (e.g., human-AI collaboration), and as templates for organizing ( blockchain, metaverse).

Besides publishing his research extensively in peer reviewed journals (see link to Personal Website above), Phanish has also written several books. The Microstructure of Organizations (Oxford University Press, 2018) offers researchers a new perspective on organization design. Phanish’s books for practitioners include Corporate Strategy: Tools for analysis and decisions (co-authored with Bart Vanneste, Cambridge University Press, 2016) which is used as a reference in MBA programs around the world. India Inside (co-authored with Nirmalya Kumar, Harvard Business Review Press, 2012) won critical acclaim for its balanced look at the prospect of India emerging as a global hub for innovation. Recently, he also released Ver1.0 of the free The Organizational Analytics E-Book: A guide to data driven organization design (with Julien Clement). He is currently working on two new books. “Rethinking Organizations” (Penguin Random House Publishers) explores what organizations of the future might look like, in the light of rapid changes in technology and culture, and “Hierarchy in Organizations” reviews what we have learned about the emergence, growth, stability and adaptive properties of hierarchies, as well as their limits.

At INSEAD Phanish Puranam directs the Transforming Your Business with AI programme.

Phanish obtained his PhD at the Wharton School of the University of Pennsylvania in 2001, and was on the faculty of London Business School till 2012. Reflecting his commitment to doctoral training, he has served as the Academic Director for the PhD Program at both London Business School and INSEAD.

Latest posts

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Leadership & Organisations

How to Rapidly Test New Organisation Designs

Phanish Puranam

Instead of blindly adopting industry best practice, companies can use gamified randomised control trials to pilot new organisation designs.


How Organisation Design Can Rescue the SDGs

Phanish Puranam

We're not on track to meet any SDGs by 2030. Organisation designers can help.

Leadership & Organisations

ChatGPT and the Future of Business Education

P. Puranam, P. Dutt, P. Wibbens, A. Ovchinnikov, V. Sevcenko, T. Evgeniou, P. Parker

How ChatGPT can help – and hinder – research and learning at business schools.

Leadership & Organisations

Why Hierarchies in Organisations Aren’t All Bad

P. Puranam, Ö. Koçak, D. A. Levinthal

Hierarchical structures can be useful even for teams that need to be agile.


Can AI Help You Strategise Better?

P. Puranam, P. Sen

Machine learning algorithms can uncover intricate patterns in big data and enable managers to strategise with more confidence.

Leadership & Organisations

Why Communication Breaks Down

P. Puranam, Ö. Koçak

As workplaces become more diverse and work becomes more distributed, it is more important than ever to converge on a common code for effective communication.