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Renée Mauborgne

Affiliate Professor of Strategy

Biography

Renée Mauborgne is a professor of strategy at INSEAD and co-director of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France. She is the co-author of the over 4 million copy global bestseller Blue Ocean Strategy, which is recognized as one of the most iconic and impactful strategy books ever written, and the New York Times, #1 Wall Street Journal, USA Today, and Los Angeles Times bestseller Blue Ocean Shift. To date, Blue Ocean Strategy and Blue Ocean Shift teaching materials have been adopted by over 2800 universities across the globe.

She has published numerous articles in top academic and managerial journals including Academy of Management Journal, Management Science, Organization Science, Strategic Management Journal, Administrative Science Quarterly, Journal of International Business Studies, Harvard Business Review, MIT Sloan Management Review, The Wall Street Journal, The New York Times, and The Financial Times, among others.

Mauborgne is the recipient of numerous academic and management awards including the Nobels Colloquia Prize for Leadership on Business and Economic Thinking, the Carl S. Sloane Award by the Association of Management Consulting Firms, the Leadership Hall of Fame by Fast Company, the Eldridge Haynes Prize for the best original paper by Academy of International Business, among others.

She along with her colleague W. Chan Kim were named the most influential management thinkers in the world by Thinkers50. She is the first woman ever to secure the top spot as the World’s Most Influential Management Thinker. Mauborgne served on President Barack Obama’s Board of Advisors on Historically Black Colleges and Universities (HBCUs) for the President’s two terms. To learn more, visit blueoceanstrategy.com.

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Strategy

Creating Your Blue Ocean Through Noncustomer Analysis

W. C. Kim, R. Mauborgne, M. Ji

Adopting a blue ocean perspective can allow you to reach beyond your existing industry’s customers.

Strategy

The Rising Importance of Value Innovation for Creating New Growth

W. C. Kim, R. Mauborgne, M. Ji

With limited resources at hand, companies need to stay smart and efficient when it comes to investing in innovation.

Strategy

A Blue Ocean Compass for Your Post-Covid Strategy

W. C. Kim, R. Mauborgne, M. Ji

Four questions to help you rethink industry logic and existing practices to prepare for a powerful comeback.
2 comments

Strategy

How to Be a Blue Ocean Strategist in the Post-Pandemic World

W. C. Kim, R. Mauborgne, M. Ji

A blue ocean mindset uncovers hidden opportunities amid the Covid-era economic crisis.
2 comments

Strategy

Why Tech Innovation Isn’t the Answer Everyone Thinks It Is

W. C. Kim, R. Mauborgne

Value innovation is the cornerstone of new market creation.
4 comments

Strategy

Business as a Force for Good: A Blue Ocean Perspective

W. C. Kim, R. Mauborgne

How to shift from dividing to expanding the economic pie.
2 comments